The Hearing Centre’s Case Study

About

Founded in 2004, The Hearing Centre is located in Singapore and known today as a premium provider of hearing care services and hearing aids. Being an authentic leader in offering quality hearing solutions in Singapore and beyond, The Hearing Centre established its reputation on individualized care and modern diagnostic technology.

While clinically exceptional, The Hearing Centre today makes a notable online presence for reaching out to prospective patients in Singapore’s highly competitive healthcare market.

Right from consultation and counselling to conducting various assessments, fittings of hearing aids to post-fitting care and support, we nurture every situation with extensive knowledge and care beyond measure.

The Challenge

The Hearing Centre had serious digital marketing issues that restricted their online presence and patient acquisition. Their website was not ranking well for important industry keywords related to hearing aids and audiology services in Singapore. Hence, with low organic traffic, we were missing out on opportunities to engage with potential patients looking for hearing solutions.

Moreover, their past pay-per-click campaigns were affected by low conversion rates and high cost-per-click rates. The absence of right targeted audience made their ads ineffective as they fail to reach people in need of hearing services.

These digital deficits introduced a gap between The Hearing Centre’s services and their online reputation. Consequently, this hampered their rankings across the SERPs.

When We Started

Medicinal Marketing brought a thorough digital transformation plan starting with extensive keyword research on Singapore audiology and hearing healthcare. This called for a complete site restructuring with SEO-optimized content answering typical patient queries and naturally inclusion of target keywords.

The team created location-based landing pages for all those areas where The Hearing Centre operated in. This boosted local SEO performance along with Google Maps visibility. Among the technical SEO enhancements, the site speed underwent proper optimization while improvements were made towards mobile responsiveness.

For the paid ad campaigns, Medicinal Marketing created highly targeted ad groups as per hearing conditions, demographics and treatment interests. The parameters for custom audience ensured ads to Singapore residents who will most likely to benefit from hearing services.

The Results

With a span of six months, The Hearing Centre saw its organic search traffic soar by 135% and enjoyed first-page placements for 24 high-value Singapore hearing healthcare terms. Owing to improved SEO performance, there was an additional 43% increase in online booking volumes without spending extra in ads.

The realigned PPC campaigns achieved stunning results with cost-per-acquisition down by 61% and conversion rates up by 79%. The accuracy targeting also brought higher-quality leads.

Notably, The Hearing Centre was found alluring PPC-sourced patients for which the average transaction value was 32% higher than other channels.