Silver Lining Chiropractic’s Case Study

About

Silver Lining Chiropractic, located in Park Ridge, Illinois, is dedicated to the provision of neuro-based chiropractic and wellness care along with treatments for pregnancy, headache, and paediatrics.

Dr. Ryan started it as a small practice with only two examination rooms and today, it has expanded to a dedicated chiropractic center. His dream was to have an environment where patients could be provided with individualized care that solved not only the symptoms but the root causes of discomfort.

Silver Lining Chiropractic has established a reputation for patient-centered care, emphasizing preventative care in addition to treatment. The clinic currently has a massive patient base and continues to expand through word-of-mouth referrals.

The Challenge

Silver Lining Chiropractic suffered a backlash owing to unsuccessful PPC campaigns. This wasted their marketing budget with minimal returns. Their ads were affected heavily by weak keyword targeting as they received clicks from users looking for general wellness content instead of potential patients looking for chiropractic services.

With high investment on Google Ads and a weak conversion rate, they ended up with by weak ad copies that could not distinguish Silver Lining from others. Even their landing pages were not optimized for conversion that made interested patients bounce without scheduling appointments.

For lack of proper conversion tracking in place, it was difficult to identify which keywords and ad groups were doing well and which needed to be tweaked. Without data-driven recommendations, Silver Lining Chiropractic was still spending budget on underperforming campaigns that further led to low patient acquisition.

When We Started

Medicinal Marketing undertook an extensive digital transformation plan for Silver Lining Chiropractic. The initial process was to redesign their website with a mobile-friendly design, page load speed optimization, and an easy-to-use interface. This resulted into that streamlined appointment scheduling and offered educational material for patients.

Then, the team created a content marketing strategy centered on chiropractic education. They created in-depth blogs and articles on prevalent conditions, treatments, and prevention. This content was specifically optimized for local SEO, including Illinois-centric keywords and tackling prevalent regional health issues.

The third phase saw the establishment of a system to manage reviews through a structured one. This boosted patient to post their testimonials online while providing the clinic the ability to quickly respond to any complaints. The system also collected positive feedback that was included across the website.

The Results

Within six months of using these strategies, Silver Lining Chiropractic realized outstanding improvements in their online performance. Organic search traffic rose by 187%, and first-page rankings were for 23 high-value chiropractic keywords. Also, the clinic had a 42% rise in new patient appointments credited to website conversions.

The Google Business Profile of Silver Lining Chiropractic became a major asset as average ratings grew and the number of reviews went up. Improved online reputation added up to a 31% boost in appointment conversion rates of potential patients who visited their website.

The upgraded online presence also broadened Silver Lining’s client base. There were patients traveling from far-off places for check-ups. All these advances translated into a 38% boost in annual revenue as well.