ScopeMD’s SEO Case Study

About

ScopeMD, a pioneering and high-end colonoscopy centre founded in 2020, is situated in the Greater Montreal region as well as Gatineau. It is a next-generation healthcare facility that integrates cutting-edge technology with quality medical attention to give the best gastrointestinal healthcare service.

The highly skilled gastroenterologists are dedicated to offering personalized patient care in a comfortable and professional environment.

It is in the treatment of colonoscopies, other endoscopies and so much more that The centre offers its best services in terms of diagnostic assessments as well as therapeutic interventions. Also, Scope MD is committed to quality and high satisfaction levels among its clients and has consequently emerged to be the best in providing gastrointestinal tract disease solutions within this vicinity.

The Challenge

Despite the expertise of its personnel and advanced equipment, ScopeMD experienced difficulties in effectively publicising its medical services. It was new to a highly competitive healthcare sector and thus engaged in a bid to make its name from the already established gastroenterology clinics.

The main problem was letting likely patients and referral doctors know what they specialized in and the specifications of their advanced facilities. The outcome was the underuse of their state-of-the-art medical equipment and skills as traditional methods of medical clinic marketing were not working in attracting their target market.

When We Started

Our expert clinic marketing strategies helped ScopeMD to navigate the virtual landscape:

To solve marketing problems faced by ScopeMD, Medicinal Marketing designed a digital plan for promoting services on the Internet which was specifically suited to clinics. Our first step was carrying out a survey of the healthcare industry in the region and the group of people ScopeMD targets.

ScopeMD’s online presence has been overhauled resulting in a user-friendly informative page showcasing State-Of-The-Art Technology and a Team of Specialists. A Maps optimizer was included so people within Greater Montreal and Gatineau regions would easily find all the information about this website.

We constructed a strong online reputation management system that encouraged happy patients to leave feedback to promote trust and credibility. This was in tandem with our development of community-specific social media promotions aimed at increasing participation and raising consciousness.

The Results

The implementation of our customized marketing strategy developed majorly good results for ScopeMD. This led to a very high number of blog visitors and patient inquiries at the centre leading to an increase in the number of appointments made with the increase of website traffic..

ScopeMD greatly improved its online visibility, where the centre shows prominently in local searches for gastroenterology services. By educating the target audience, that ScopeMD’s digestive health content was well received, it positioned itself as a respected authority.

By and large, our aim at marketing was effective enough to establish ScopeMD as the pre-eminent resort for gastroenterology in that area while significantly enhancing the clientele and use of advanced facilities.