Pranava Kerala Ayurvedic Clinic’s Case Study

About

Established in 2012, Pranava Ayurveda is an outstanding Ayurvedic clinic in Harrow, London, where its main focus is traditional Ayurvedic treatment methodologies that contribute to holistic well-being. Among the services offered at this facility are customized consultations, herbal drugs, dietary guidelines as well as therapies with medicinal value.

The clinic’s mission seeks to meld ancient Ayurvedic wisdom with modern healthcare practices to provide a holistic approach to health in general well-being. High-skilled Ayurveda healers who have worked with Pranava Ayurveda, have made this brand name known as a reliable choice when it comes to alternative solutions.

The Challenge

Pranava Ayurveda faced important healthcare marketing challenges despite its expertise and quality services. The clinic found it hard to communicate the advantages of Ayurvedic medicine to a Western audience that was ignorant of this ancient healing system.

In addition, the clinic faced challenges standing out in a highly competitive alternative healthcare market in London. The clinic had minimal online presence and lacked an effective game plan to attract & engage with potential clients. These converging factors led to stunting growth for this very facility thus rendering it unable to be truly successful within its own community’s health care market landscape.

When We Started

To counteract the marketing challenges faced by Pranava Ayurveda, Medicinal Marketing came up with an effective healthcare marketing strategy that was all-rounded. We embarked on our mission by thoroughly analyzing the clinic’s current marketing initiatives as well as its target audience.

After that, our focus shifted towards creating an informative website that would explain Ayurvedic principles and treatments very clearly to visitors. To establish Pranava Ayurveda as a thought leader in the industry, we introduced a content marketing strategy that generated posts and essays on Ayurveda educating their audience on its benefits.

For us to share informative content and engage with the community, we utilized different social media platforms. Through producing educational materials that explained Ayurvedic concepts in relatable terms, we aimed to bridge the gap between Ayurveda and Western medicine. Ayurveda could be introduced to a wider audience by holding workshops and webinars.

The Results

The work we put into coming up with a marketing strategy that suits the needs of Pranava Ayurveda paid off. They are now experiencing increased traffic visiting their website as well as more people asking questions online.

Pranava Ayurveda is now showing up more often in local search results because of local SEO and improved online presence. This led to a consistent inflow of new customers looking for Ayurvedic services who were unaware of the existence of the company.

Our healthcare marketing campaigns made Pranava Ayurveda a highly regarded and approachable Ayurvedic clinic in Harrow, London. Therefore, it is more recognized, has grown its customer base and stands firm in the alternative healthcare sector.