Increase Footfall
with Professional Pharmaceutical SEO Company

Pharmaceutical SEO is a digital marketing approach to enhance the online presence of pharmacies, pharmaceutical companies, and healthcare providers. It not only improves the rankings of your website on search engines but also considers optimizing content and structure of the website related to pharmaceuticals. This includes targeting medical keywords and creating compliant healthcare content as well. Also, technical optimizations are crucial to make sure your pharmaceutical company features on the first page if ever a healthcare professional or patient searches for medicines or health-related information.

SEO in pharma ensures accurate positioning of your business amongst valuable searches. It helps you reach patients who look for drug information. It is also crucial for healthcare professionals looking for pharmaceutical suppliers, and even business partners searching for potential opportunities to collaborate. Without proper SEO, your services can fail to reach potential clients. Instead, proper SEO will create your credibility in the health sector and make you a leader whom people can trust.

We track various key performance indicators to measure how successful a pharmaceutical SEO campaign has been. The most important one is organic traffic as it relates to health topics. Other tracking involves prescription fills and scheduled appointments. We also monitor keyword rankings for medications and services and how well leads are generated by healthcare providers. Some other KPIs comprise local search visibility, mobile traffic performance, and engagement of patient resource pages.

Market research assures success in SEO for pharmaceuticals because it helps to understand how patients, healthcare providers, and industry partners look for pharma-related information differently. We study competitor strategies and even identify emerging healthcare trends. Such research brings up valuable keywords, content opportunities, and patient needs. Also, understanding seasonal health trends helps us prepare contents for patients affected by flu or allergies.

Pharmaceutical SEO usually takes the first 3 to 6 months in showing up results. The next six months mark the actual progress. However, it always varies as per your existing online presence, competitive market share, and other set goals. Some changes like website structure and local SEO are quick to happen. Others take time as in the process of establishing authority for your medical content. We always look for long-term growth rather than going for temporary solutions as that might result into violation of the law in healthcare marketing.

We first book a consultation with you where we will clearly understand the specific needs and objectives for your pharmaceutical business. We will then carry out an audit of your current online presence, website performance and content quality. Even your position of being a competitor will be taken into consideration. From this audit, we can plan out a customized SEO strategy aligned to your objectives. We even cover the whole range of technical optimizations along with other aspects of your website.

We give detailed monthly reports on the most important metrics of your pharmaceutical SEO campaign. These reports include keyword rankings, organic traffic growth, conversion rates, local search performance and others. We break every complex data into clear and actionable insights that will give you a clear picture of your clinic’s online performance. In our reports, we also reflect on specific achievements and failures as well.