Molonglo Dental Surgery’s Case Study

About

Situated in the centre of Canberra, Australia, Molonglo Dental Surgery was established in 2018. This family-oriented hospital was well-received by the community because it provides various dental solutions with great expertise.

It is the goal of Molonglo Dental Surgery’s personnel to ensure that all individuals of any age have attractive teeth by catering for their health needs whether it’s a simple examination or more sophisticated treatment.

The clinic has a warm, hospitable environment with modern equipment. They stand out by their dedication to the comfort and teaching of their clients thereby guaranteeing that every time a client walks in they will not feel any discomfort but instead will leave enlightened.

The Challenge

Molonglo Dental Surgery, despite its high-quality services and its good reputation which has been on the rise, has been entrenched in a struggle to increase the number of patients beyond what comes from friend’s suggestions.

This was attributed to the finding that it is difficult to reach out to customers in the online platform who should be attracted by their unique offerings in a stiff competitive environment.

Their internet appearance was insignificant. Moreover, they didn’t have a full dental marketing strategy for their dental services. Therefore, it was not easy for potential patients to find them on the internet which is also quite challenging for people willing to understand the whole range of services they offer.

When We Started

Our professional dental marketing strategies helped Molonglo Dental Surgery to navigate the digital world.Upon realizing the need for professional assistance, Molonglo Dental Surgery collaborated with Medicinal Marketing. The first step was to conduct a comprehensive evaluation of their current marketing strategies and online presence.
Our thorough approach comprised many pivotal services. We initiated an overhaul of Website Design which made a user-friendly and informative site reflecting the warmth and professionalism in this practice. We also increased our visibility by running focused Digital Advertising campaigns that caught the eyes of potential patients on different online platforms.

For the dental clinic to be easily found when looking for local dentists, it had to have a really good search engine optimization (SEO) plan. Another thing we did was make sure that all directories had the same details about what we do at Molonglo Dental Surgery under the Business Listings tab.
We employed rigorous Data Analysis throughout our operation to track how well our strategies are performing and make decisions based on data to optimize our outputs.

The Results

Our dental marketing strategy had a noticeable, immediate effect. Website traffic to Molonglo Dental Surgery went up significantly, and people started booking appointments online. Additionally, they gained more followers on social media, thereby building a network of active clients who commented on their articles.

One of the most important things that was happening was that Molonglo Dental Surgery was seeing an even flow of new patients, with many attributing their discovery to internet searches or social media. This cheered everybody at Molonglo Dental Surgery so the team saw more parents visit them with some even talking about how beneficial the information found on their website and social media platforms had been.

This campaign solidified Molonglo Dental Surgery’s reputation for providing high-quality dental care in a welcoming atmosphere to families in Canberra. Patient records for the clinic were boosted by it so they are now renowned for being an established, family-focused dentist in Canberra.