Mirror Mirror’s Case Study

About

Mirror Mirror, founded in 2014 and based in Houston, Texas, is a boutique beauty store dealing in a variety of aesthetic treatments and services along non-invasive procedures for both women and men. In coordination with Dr. Paul Vitenas, this reputed boutique boasts of conducting personal beauty consultations and product advice tailored to individual skin conditions and concerns. It has the most unique, state-of-the-art facility with luxurious private rooms for premium care and treatment.

The Challenge

Mirror Mirror experienced major challenges in SEO and social media that paused its attempts to grow further. The company’s site did not rank high on search engines for applicable beauty and skincare keywords. It failed in generating organic traffic from prospective clients beyond their immediate geographical location.

Secondly, Mirror Mirror’s social media presence was neither consistent nor impactful. For rare updates, there was minimal engagement. As a result, the posts did not reflect the personalized experience to distinguish from its competitors. The number of followers Mirror Mirror acquired in the first two years was quite less across all networks.

These online deficiencies brought a major pause to its growth as the beauty sector rapidly started moving towards exposure to online discovery and e-commerce during this period. Without strong SEO and social media marketing, Mirror Mirror was almost invisible to their target audience outside of local consumers.

When We Started

Medicinal Marketing came up with an integrated SEO and social media strategy starting with extensive keyword research to tracking high-value search terms in beauty and skincare. The team then optimized Mirror Mirror’s website structure, meta tags, and product pages to match these targeted keywords while enhancing site speed and mobile responsiveness.

For content marketing, Medicinal Marketing produced a series of blog posts with skincare advice, product highlights and beauty trends. These responded well to frequent customer inquiries and issues. Even their content approach enhanced not just SEO listings but also established Mirror Mirror as the leading expert in customized beauty care.

On social media, Medicinal Marketing created a consistent visual identity and content calendar. This was to highlight before-and-after results along with user-generated testimonials from happy clients. Their executives also launched targeted paid social campaigns to attract new customers in nearby metropolitan areas.

The Results

In just six months of working with the strategies of Medicinal Marketing, Mirror Mirror’s organic search traffic grew by 127% as the business now ranks first page of Google for beauty and skincare keywords. This heightened exposure had a direct impact on online sales that led to a growth by 88% over the last six months compared to the period before.

Social media followers have increased from 21 to over 1200 today across multiple social media platforms with engagement rates increasing from below 1% to 4.8%. This striking online transformation grew Mirror Mirror’s clientele not only within Houston but also across Texas and neighboring states.

With constant market growth, Mirror Mirror witnesses a yearly revenue increase of 78%, which makes it among the most prospective boutiques in the United States.