Kerala Ayurveda’s Case Study

About

Kerala Ayurveda, founded in 2006, counts among the most reputed Ayurvedic educational institutions in the United States. With its US headquarter in California, it provides workshops to training programs and advanced clinical medical internships across India and USA. It also offers a wide range of Wellness Center services like Ayurvedic consultations, bodywork techniques, beauty services, herbal preparations, and more. With a product line covering herbal supplements, therapeutic oils, and others, Kerala Ayurveda has not taken time to establish itself as a high-end provider of Ayurvedic solutions.

The Challenge

Kerala Ayurveda faced significant obstacles in the digital landscape for poor search engine visibility. Consequently, this hampered their online growth despite their established physical presence. Their website ranked beyond page three for crucial Ayurvedic product keywords, resulting in minimal organic traffic and lost potential customers.

Kerala Ayurveda’s genuine products were effectively invisible to those looking for Ayurvedic remedies. This prevented them from ranking higher across the search engines and become visible for their potential audience.

Technical SEO problems also cropped up as there were complications with the site structure. In addition, slow loading speeds and poor mobile optimization made it difficult for search engine crawlers and potential customers to find the site.

When We Started

Medicinal Marketing started by conducting a comprehensive SEO audit, identified critical issues like outdated meta descriptions, keyword stuffing, and poorly optimized product pages. This analytic approach unlocked specific opportunities for improvement across Kerala Ayurveda’s digital presence.

The professionals here also created a content strategy by writing informative blogs with relevant questions and therapies related to Ayurveda. This resulted into bringing prospective patients and hence placed Kerala Ayurveda in an authority position while using high-value keywords unique to Ayurvedic practices and therapies.

For technical enhancements, Medicinal Marketing reorganized the site structure to enhance crawlability and user experience. They further worked on page speed enhancements through image compression and code minification. This helped to cut load times by more than 40% that led to higher user retention and search rankings.

The Results

Within a period of six months of using Medicinal Marketing’s SEO strategy, Kerala Ayurveda saw its organic search traffic jump by 145% with respect to 27 high-value Ayurvedic product and treatment keywords ranking on the first page.

A striking online presence was observed as 93% of last year’s sales was generated through online channels. This improved engagement suggested that customers were engaging with helpful content that made Kerala Ayurveda stand out among its rivals.

Customer acquisition cost also went down by 68% as organic traffic replaced all the high-paid advertising avenues. Where the SEO enhancements brought quick and steady growth, the month-to-month traffic saw an average growth of 12%.