Clini-Derma’s Case Study

About

Clina-Derma was formed in 2016 and is a top-rated skin care centre located in Quebec, Canada. The facility provides all kinds of dermatological services ranging from basic skin check-ups to specialized treatments of more complicated skin diseases.

Clini-Derma ensures that each patient receives treatment plans tailored to meet individual skin concerns by marrying state-of-the-art technology and individualized patient care.

The skin clinic’s expert team of dermatologists and specialists in caring for the skin have promised to boost the health of the skin and the self-confidence of its clients. It presents options ranging from helping with acne problems, carrying out skin cancer screenings, cosmetic operations, as well administering to patients with long-term skin infections.

The Challenge

Although its expertise and high-quality care were commendable, Clini-Derma had difficulties in effectively marketing its services in the competitive dermatology marketing landscape of Quebec. The clinic had challenges attracting new patients and expanding its reach beyond its immediate locale.

Their web presence was barely noticeable so they had no clear marketing plan to promote what they do. This made the company grow slower than expected and also led to not fully utilizing its modern facilities and competent workers.

When We Started

A comprehensive marketing strategy focused on dermatology was created by Medicinal Marketing to solve the marketing challenges faced by Clini-Derma. The first step was to modernize their website so that it would be easy to use while containing useful information that is relevant to web search engines. 

With this new site layout came descriptions of services offered alongside before-after photo galleries which help understand how transformations take place along with educational material about different types of skin-related diseases.

A content marketing strategy was put into place to create blog posts and articles about how common skin problems could be treated. This helped to show Clini-Derma as someone credible when it comes to matters of the skin. The clinic’s Google My Business listing was optimized to increase local visibility; besides that, a focused local SEO strategy was launched.

The Results

After we put our marketing strategy into action, Clini-Derma became more visible on the internet and the number of individuals seeking medical assistance increased. There was also a surge in people visiting the site naturally and numerous fresh clients claimed that they were attracted mainly by the educational material contained on Clini-Derma’s home page showing a clear boost in the website’s traffic.

The use of social media marketing brought individuals together and raised the visibility of the brand concerning those who are associated with this type of treatment and aged below a certain level that had been targeted by it. Enhancing its local SEO strategy, Clin-Derma as a brand began to appear high up on Quebec’s local search engine results page when it comes to such services.

In general, the comprehensive marketing strategy changed the entire market presence of Clini-Derma into one of the major dermatology clinics in Quebec. The facility currently has numerous new patients regularly while extending its service portfolio.