Caron Treatment Center’s Case Study

About

Caron Treatment Center started its mission in 1957 with a purpose to assist individuals who were facing drug and alcohol addiction. The center aimed at giving hope and assistance to people who were living the most challenging moments of their lives.

With multiple clinical programs, Caron aims to meet the specific needs of each patient, regardless of their age, gender or severity of their addiction. The treatment center started from a basic concept: everyone deserves to heal. They believe that addiction is like a disease that should be treated with the appropriate care and support.

Caron Treatment Center earned a reputation for its empathetic and holistic practice. They not only were successful in curing addiction but also assisted individuals in reshaping their lives. Their programs aimed at helping both the body and the mind heal during the process of recovery.

The Challenge

Caron Treatment Center had serious online marketing issues in reaching prospective patients and their families using PPC advertising. Since healthcare marketing turned out to be quite competitive, it was challenging to be noticed and clearly communicate their distinct method of treating addiction.

The center’s PPC campaigns were producing low conversion rates and high costs of acquisition. This led to failed investments in pouring considerable resources into online marketing. As a result, they failed to reach those that needed specialized addiction recovery most.

In addition, the sensitive nature of addiction treatment demanded a sophisticated approach to online marketing. In this respect, their existing methods were not responding effectively.

When We Started

Medicinal Marketing took a customized digital marketing strategy. This was to meet all those distinct needs of Caron Treatment Center. They started by creating targeted PPC campaigns to address people and families suffering from addiction directly.

The team also went for extensive keyword research. They searched for the most compassionate search terms for people looking for addiction treatment. They wrote emotionally engaging ad copies to highlight Caron’s integrated approach and its successful track record of recovery.

Landing pages were modified with enriching contents along with information about treatment and direct CTA to minimize barriers to care. The marketing strategy also played an essential role in building trust and communication through creating deliberate messages.

The Results

Medicinal Marketing’s online marketing strategy proved to be an outstanding success for Caron Treatment Center. The Caron Treatment center saw a 45% boost in patient inquiries and a 60% decrease in cost per acquisition for their PPC campaigns within only 6 months.

Conversion rates grew by 35% more engagement on their newly crafted landing pages. The enhanced approach permitted Caron to better reach those who actually needed their specialized addiction recovery services.

The enhancements translated directly into stronger impact. This allowed more to access necessary addiction recovery help. Also, it represented an important milestone toward the center’s goal of changing lives.