SEO Keywords for Pediatricians: A Data-Driven Approach to Ranking Higher 

No matter how brilliantly you have executed your search engine optimization (SEO) campaign, it can stand out or fail based on the keywords you target for your pediatric practice. Choosing the right SEO keywords for pediatricians can help your pediatric practice rank on search engine results.

According to recent trends, 83% of health seekers believe it’s important to access more comprehensive health information online than from other sources. This highlights people’s increasing reliance on the internet to find trusted healthcare providers.

Nowadays, even parents prefer to search online for reliable pediatricians for their children. When you optimize your pediatric site with the top SEO keywords related to your niche, it will organically attract the qualified leads that you may struggle to generate through referrals and traditional advertising methods. 

Here in this blog, you’ll get to learn how you can conduct detailed research to find the most effective SEO keywords for your pediatric website. Read till the end to get a complete list of the top 50 SEO keywords that you can incorporate in your content.

What Are SEO Keywords for Pediatricians? 

These are the specific phrases that parents or other people search for to find a good pediatrician online. Mostly, parents use these query terms to find a good doctor for their children.

Keywords for pediatrician SEO can contain a single word or a series of multiple words. The right utilization of these keywords can make a pediatrician’s site appear more frequently on the first page of the search engine results page (SERP).

How Keyword Research Works?

Keyword research is extremely important to improve your pediatric practice’s SEO. It allows you to find and use keywords relevant to your pediatric specialization, treatment offerings, and even your practice’s location.

The initial step of an SEO procedure is keyword research that requires you to follow a strategic approach. It will help you maximize the impact of your SEO strategies and enhance your pediatric practice’s search engine visibility.

Suppose a parent searches for ‘best pediatrician in my city’ and your practice appears at the top of their online search results. He/she will be more likely to choose your pediatric services

for their child as the top position on SERP reflects the reliability and authority of your expertise. How can you make your pediatric practice rank higher? The answer is through the right keywords related to your medical practice.

Some Examples of SEO Keywords for Pediatricians

Some examples of SEO keywords for pediatric practices are:

• Best pediatrician near me
• Top pediatric specialist in my city
• Affordable pediatric clinic
• Pediatric specialist for toddlers
• Advanced care pediatrics
• Pediatric doctors near me

When you want to target the parents who are in the appointment booking journey through beneficial keywords, it ensures better conversions and an exceptional return on investment (ROI). There are a variety of keywords that pediatrician can utilize based on their content requirement and make the content relevant to the online search queries.

50 Best SEO Keywords for Pediatrician

Now that you have a clear idea about the proper method of keyword research, it’s time to make a list of the most effective phrases to target through your website content. The process requires you to follow a strategic approach. But we’re here to make this process a little easier for you. Want to know how?

Below, we have provided a list of the top 50 SEO keywords for pediatric practice. You can optimize your website content as well as your pediatric clinic’s online presence with these keywords. Explore the list and optimize your content accordingly to earn a top position in the SERP.

Keyword	Average Monthly Searches	Keyword Competition
pediatrician near me	301,000	Low
near me pediatrician	301,000	Low
pediatricians	246,000	Low
advanced care pediatrics	49,500	Low
pediatric ophthalmology	40,500	Low
premier pediatric	33,100	Low
orthopedic pediatric	22,200	Low
good pediatrician near me	22,200	Low
pediatric ortho	22,200	Low
ortho pediatric	22,200	Low
coast pediatrics	22,200	Low
pediatric gi	18,100	Low
clinic pediatric	18,100	Low
sandhill pediatrics	18,100	Low
orthopedic pediatric near me	14,800	Low
holistic pediatrician near me	12,100	Low
northwest pediatric	12,100	Low
ped center	12,100	Low
primary pediatrics	12,100	Low
pm pediatrics near me	9,900	Low
pediatric doctors near me	9,900	Low
riverside pediatrics	9,900	Low
thrive pediatrics	9,900	Low
northside pediatric	9,900	Low
wee care pediatric	9,900	Low
mountainview pediatrics	9,900	Low
pediatricassociates	9,900	Low
mercy pediatrics	8,100	Low
pediatric offices near me	8,100	Low
pediatric hospitals near me	8,100	Low
pediatric specialists	8,100	Low
pediatric dr	8,100	Low
mercy clinic pediatrics	8,100	Low
doctor pediatrician near me	8,100	Low
md pediatrics	6,600	Low
magnolia pediatrics	6,600	Low
care pediatrics	6,600	Low
columbia pediatric	6,600	Low
novant health pediatrics	5,400	Low
pediatric office	5,400	Low
we care pediatrics	5,400	Low
pediatrician that takes medicaid near me	5,400	Low
pediatric hospitals	5,400	Low
premiere pediatrics	5,400	Low
central pediatrics	5,400	Low
brighter futures pediatrics	5,400	Low
neighbors pediatrics	5,400	Low
developmental pediatrician near me	4,400	Low
pediatra near me	4,400	Low
emergency pediatrics	4,400	Low

Why Must Pediatricians Create SEO Keyword-Rich Content? 

The healthcare industry is competitive – you need to make your pediatric practice stand out across digital platforms to keep it relevant for a longer period. So if you want to stay ahead of your market competitors, you need a robust keyword research strategy.

Unless your website content aligns with the requirements of your clients, they may not consider your pediatric expertise credible and reliable. Apart from organic website traffic to higher search engine ranking, SEO keywords for pediatricians can provide a list of other important advantages.

The following are the top six reasons why pediatric specialists must use SEO keywords in their content.

1. Better Content Relevancy 

Is your content relevant to your potential clients’ search queries? If not, then you may be losing thousands of opportunities to acquire new patients for your pediatric practice. Relevant keywords make it easy for the prospects to find your pediatric clinic online. Additionally, it makes your digital presence more relevant to the user’s search intent.

For instance, you have optimized the homepage of your site with ‘best pediatrician in San Francisco’. Your homepage will appear in the results when a client searches for the same keyword online. 

2. Higher Search Engine Rankings

It’s like getting the benefits that are associated with each other! When your website content gets aligned with the search intent and queries, it naturally ranks higher in the relevant search results. 

Pediatricians must find keywords related to their practice niche to improve their search engine ranking. The more relevant your pediatric practice is to the search queries, the higher search result rankings you can achieve. 

3.  Targeted Local Marketing

Pediatricians who want to build a strong local presence and attract local clients can prioritize the location-based keywords mostly used by local prospects. When your practice gets relevant to the local search queries, parents who are seeking relevant services in that location are more likely to visit your clinic.

When pediatric specialists optimize their site with these local SEO keywords, they target these local prospects and dominate local searches.

4. Patient Acquisition

SEO keywords allow pediatricians to attract parents and make them believe that their treatment offerings are exactly what those parents are looking for their children. Through these keywords, parents and other people can easily find the information they need through a pediatric website. 

People will consider your pediatric expertise as a knowledgeable and credible source if they find your site suits their search queries. Suppose you’ve posted a blog on ‘remedies for seasonal flu in children’. A parents who seek the same information online and finds it on your site will be more likely to consider your services for their children’s medical needs.

5.  More Organic Traffic 

SEO keywords help search engines match the user searches with relevant content and increase the online visibility of a site whose information suits the search queries. You must know how to target those specific keywords most people use when they search for pediatric services online. 

When people find that the information present on your pediatric site suits their search queries, they tend to visit your site for more information. This way, you can drive organic and relevant traffic to your website and improve patient engagement. A study result has claimed that organic traffic accounts for 53.3% of all trackable traffic to websites.

6. Guaranteed Conversions

SEO keywords for pediatricians help convert a prospect or website visitor into a paying client. How? Let’s find out. Suppose you are struggling to get new patients for your pediatric clinic. Then you may be lacking the skill to target the right audiences who have the potential to convert into your clients.

A targeted marketing approach is crucial for pediatricians to thrive on SERP. Until you target the right audience, all your SEO efforts can be wasted. SEO keywords will help you target those who are genuinely looking for pediatric services online. When you optimize your practice with the keywords mostly used by those potential clients, it guarantees conversions.

What Kind of Keywords Should Pediatricians Use?

Are your target keywords not matching with your potential patients’ search intent and queries? If not, then we’re here to help you. Here we have highlighted 5 major types of SEO keywords for pediatric practices. 

As a pediatrician, you can incorporate these types of keywords in your online content to make it rank for important searches.

1. Location-based Keywords

Want your local prospects to visit your pediatric clinic? Location-specific keywords can help you target those potential clients who seek pediatric care services in the search area of your pediatric clinic. 

In simple terms, these localized keywords can help you target a patient market based on their geographic location. For example, a pediatric specialist in Philadelphia can attract local parents who seek pediatric treatment in the city itself for their children.

Examples of Location-based Keywords for Pediatricians

• Best pediatrician near me
• General treatment for children in nearby area
• Cost of pediatric care in (city name)
• Top-rated pediatric clinic nearby
• Doctor for children in my location
• Find affordable pediatric services in (city name)

2. General Pediatric Terms

These are general and broad terms with a broad significance as well. These keywords generally contain one or two words that cover many important topics. 

Most clients use these root terms when they start their online search journey to find good pediatric services. These terms have broad appeal because of which may make it difficult to drive traffic to your site and ensure conversions with these phrases.

Examples of General Keywords for Pediatricians

• Pediatrician
• General physician for kids
• Child doctor
• Pediatric clinic
• Pediatric services
• Pediatric care

3.  Specialization-based Keywords

A pediatrician can specialize in a variety of related services. The expertise can be different and so are the treatment offerings. With these keywords, a pediatrician can attract those parents or other people who specifically search for those specialized pediatric services for their children. Specialization-based pediatric keywords can help you effectively convert these prospective clients.

Examples of Specialization-based Keywords for Pediatricians

• Pediatric clinic for kids vaccination
• Kid asthma care in (city name)
• Pediatric neurologist in city
• Pediatric cardiology treatment services
• Developmental pediatric care

4. Long-tail Keywords

Did you know that 92% of all keywords people type into search engines are long-tail?

Though these keywords have lower search volume, it can convert your prospects at a higher level due to lower competition. Long-tail keywords contain three or more words and target specific search queries.

You can use additional terms like geographical modifiers to make the phrases more relevant to the user’s search queries. These are mostly ‘intent’ terms that help a pediatrician to target the user intent of a user who seeks pediatric information online.

Examples of Long-tail Keywords for Pediatricians

• Pediatrician for telehealth consultation
• Urgent care medical services for kids
• Infant healthcare services near me
• Pediatrician with experience in neurology
• Clinic for child allergy treatment services

5.  Branded Keywords 

Imagine that you have a strong reputation as a pediatrician in a location. A parent who is aware of your pediatric services is looking for healthcare services online for his/her child in your service area. 

It is more likely that the parent may use your pediatric clinic’s name or your name to search for the services you offer. 

These SEO keywords for pediatricians are known as branded keywords. If you optimize your site with these keywords, you can rank your website content for these search queries.

Examples of Branded Keywords for Pediatricians

• WellBaby Clinic Pediatric Services
• Dr. XYZ Pediatric Clinic in (city name)
• Lil Doc Clinic for ADHD treatments
• Dr. XYZ pediatric ENT clinic
• Nurture Pediatric Care Center

How to Find Relevant SEO Keywords for Your Pediatric Practice?

Keywords play a pivotal role in your SEO success. You cannot choose random keywords to target through your website content as it will not rank your practice online. Many medical providers, like pediatricians, may struggle to choose the right keywords for their practice. 

Selecting the correct set of keywords is crucial and often requires the professional to follow a particular method and employ specific tools. You need to choose the keywords with higher search volume and lower ranking difficulty. But this is not the only thing to do.

The process of keyword research has many other important aspects as well. Curious to know the secret to finding the most beneficial SEO keywords for pediatricians? Implement the following steps to rank your pediatric practice higher and maximize the impact of your SEO efforts.

Step 1: Identify Your Target Audience

Firstly, don’t think about finding the keywords for your pediatric practice. You need to identify your target audience to understand their online search behavior to seek pediatric care services. 

Do you have a clear idea of who you’re trying to reach through your website content? If the answer is no, it’s time to follow the process mentioned below.

• Who Are Your Ideal Patients? – You need to define whether your target patient market includes busy professionals who are also young parents, looking for reliable pediatric care online. Additionally, you need to identify those who seek pediatric services for their close ones, other than their children.
• Segment Their Behavior – What does your target audience search for when they need pediatric care for their children? Do they need preventive care, urgent treatment services, or chronic pediatric condition management solutions? Once you have the answers, you can segment your list of audience and choose a specific portion to target.
• Create Patient Personas – You can use traits of patients like age, location, medical requirements, and medical concerns. You can use these traits to create detailed patient profiles.

Factors to Consider to Identify Your Target Audience

Let’s explore how a pediatrician can identify their target audience.

a. Keywords your potential clients mostly use to search for a good pediatrician online

b. The type of information your target audience needs regarding a pediatric practice.

c. How frequently the potential clients use those keywords when they search for a pediatric clinic online?

Your keyword research efforts will be of no use if your brand messaging doesn’t reach the right audience. 

For example, you provide pediatric services but have optimized your website content with irrelevant keywords like ‘best doctor near me’ or ‘top medical clinic in town’. These keywords may not target the young parents and those who seek pediatric care services. Thus, it’s crucial to identify the target patient market before you start with the keyword research.

Step 2: List Topics Related to Your Practice

We hope that you now have a specific idea of your target audience or ideal client profile. The next step is to create a list of topics that have broad significance. You can choose topics related to your pediatric practice and the treatment services your clinic offers. We suggest you choose topics that your target audience may find interesting and valuable.

Always remember that your chosen topics must attract more clients and encourage them to consider your pediatric clinic over your market competitors. 

According to a study result, 89% of parents are more likely to search for health information when their child is sick. This data shows how today’s parents have turned to the internet for their requirements of medical information regarding childcare.

If adequate information about your pediatric clinic is not available online, your potential clients may not consider you as a reliable and knowledgeable medical resource for their children. The following are some major examples of broad topics you can choose as a pediatrician.

Examples of Broad Topics a General Doctor Can Choose

Choose among the following examples of pediatric care-related broad topics.

• Doctor for children
• Fever treatment for kids
• Best pediatrician
• Pediatric care services
• Pediatric clinic
• Infant care
• Kids vaccination

Examples of Broad Topics a Specialized Pediatric Expert Can Choose

These broad topics are mostly based on specialized treatment services a pediatric expert offers or expertise the expert has.

• Dental health care for kids
• Pediatric cardiology services
• Pediatric neurology clinic
• Pediatric pain management
• Mental health care for children
• Children’s nutrition and regular medical checkups

Step 3: Expand the Topics into Phrases

Now that you have a list of broad topics related to your pediatric practice, you need to expand those topics into relevant phrases. 

Sounds complex? Let’s make it easier for you. Imagine that you need a good and reliable pediatric care service and want to search for it on Google. Think of the questions you can ask Google or the keywords you can use to search for a pediatric expert online.

This way you can do this practice absolutely free of cost. You don’t need to use any keyword research tool to discover the right SEO keywords for pediatricians. 

Google your target phrases and get a complete list of popular keywords related to them. You can check whether these keywords are the most-searched ones or not.

For example, search for ‘doctor for kids’ to see the other common search queries related to the term. You may find the following search queries. 

• Best doctor for kids near me
• Doctor for kids dental health
• Best pediatric doctor near me
• Doctors for kids cold and flu

Once you incorporate these keywords into your website content, you can answer these online queries through it.

Step 4: Analyze the Relevance of the Keywords

Now comes the utilization of keyword research tools like Google Keyword Planner and SEMrush. You can use these tools to analyze the relevance of your target keywords. Your aim must be to select those phrases that can rank your pediatric site higher for relevant search results.

Key Metrics to Track for Your Potential Keywords

You can track the following metrics of your potential keywords with the help of these tools.

• You can track the search volume of your keywords and understand how many times users have used these keywords to search for something online.
• You can also track the cost per click of those keywords. This means you can get to know the amount an advertiser pays for every click on their paid advertising when search engines display them as their results based on specific keywords.
• You can track the keyword trends as well. It will showcase whether your potential keywords are trending or not.
• Pediatricians can track the ranking difficulty and search value of those potential keywords over a period of time.
• They can also track the relevancy of those keywords. They can identify whether their keywords are relevant to their pediatric practice’s niche and the services they offer.

How to Check Your SEO Keyword Relevancy?

You need to ask yourself certain questions to check whether your chosen keywords are relevant to your pediatric practice. However, you can type those keywords in Google and explore the ‘People also search for’ and ‘related searches’ sections to know what people have asked Google related to your keywords.

Let’s learn about the quickest and easiest way to check your keyword relevancy. We have mentioned some queries here; you need to ask yourself those questions. If the answers are YES, you can proceed with the next step of our keyword research procedure.

• Do those keywords suit your pediatric practice, specialization, and services your clinic offers?
• Are these keywords potent enough to rank your pediatric site on search results?
• Do these phrases have the potential to bring a noticeable return on investment (ROI) for your pediatric clinic?

Additional Tip: Never waste your valuable resources on irrelevant keywords. You must remove those from your list and focus on those phrases that can rank your content.

Step 5: Choose the High-Intent Keywords

High-intent phrases are those that indicate a strong intention to take a specific action. From the list, you need to select the high-intent keywords that perfectly align with your potential client’s search intent. These are the keywords that you will target through your content and make it search engine friendly.

Easy Tips to Identify High-Intent Keywords for Pediatricians

The process may seem difficult but it can be a cakewalk if a strategic approach is followed. Check out our proven tips and tricks to identify and target the most high-intent SEO keywords for pediatricians.

• Target Best Phrases – Pediatric experts can target long-tail phrases like ‘best pediatrician near me’, ‘family doctor for kids’, ‘affordable walk-in pediatric clinic’, ‘general physician for infants’. Because these keywords often have higher search volume and lower competition.
• Utilize Tools – You can use keyword research tools like SEMrush and Ahrefs to identify and analyze keywords related to your practice. Below we have explained how you can use these tools to find relevant pediatric keywords.
• Analyze Key Metrics – You can analyze the search volume, keyword difficulty, and potential ROI of your target keywords. Furthermore, you can analyze the keywords your competitors have ranked for.
• Focus on Voice Search Queries – With the increasing popularity of voice search tools, it has become crucial to choose keywords relevant to common voice searches. You can use long-tailed queries like ‘what is the balanced diet for infants?’ or ‘what is the cost of regular dental checkups for kids?’ in your website content.
• Estimate the Cost and ROI – You can use Google AdWords Keyword Estimator to estimate the cost and potential ROI from those keywords if you have a plan to buy them.

Step 6: Make a List of Local Keywords to Dominate Local Searches

Local SEO is crucial for you to dominate the local search results. You can target your local patient market and drive exceptional foot traffic to your pediatric clinic. 

Do you know that 46% of all internet users search for local businesses online? This statistic shows how important it is to create a strong online presence for your pediatric clinic, no matter how valuable your treatment services are.

How can you build a strong online presence? 

The process involves identifying the keywords your potential clients mostly use to search for pediatric services online and incorporating those keywords in your website content.

Here’s how the magic happens: You can set the regional filters through the keyword research tools and tailor your strategy according to the search behaviors of local prospects.

For instance, a pediatrician wants to grow his practice in the local healthcare market. He can choose keywords in the local languages or choose phrases mostly used by the local people who are more likely to seek pediatric services. When the local prospects find that your content appropriately matches their search intent, they will choose your service over your competitors.

Easy Ways to Find Location-based Keywords for A Pediatric Practice

• Select Local Phrases – You can choose keywords that your potential clients mostly search for when they seek pediatric care services online. Some major examples of local pediatric keywords are ‘top-rated pediatricians near me’, ‘cost-effective pediatric clinic nearby’, ‘general doctor for kids in (city name)’, or ‘local pediatric specialist in dentistry’.
• Use Keyword Modifiers – We suggest you add general and location modifiers ‘best’, ‘top’, ‘affordable’, ‘near me’, ‘nearby’, or ‘near my location’, in your keywords. Optimizing these keywords can help people easily find their local pediatric care clinic online.
• Localize Your Target Keywords – When you add location modifiers like ‘near me’, ‘nearby area’, or the name of your target region in your keywords, it naturally localizes your target phrases.

Step 7: Don’t Forget to Perform a Competitor Keyword Analysis

If you don’t have an idea of how some of your market competitors have ranked their site and some couldn’t, you cannot develop a keyword strategy that can guarantee success. Finding SEO keywords for pediatricians is not enough; you need to conduct a competitor keyword analysis to unveil the secret of their strategy.

Don’t have a clue about where to start? You can start with the following practices to get a clear picture of what can work for you and what cannot.

• Create a List

This is extremely crucial for your competitor analysis. You need to identify who your market competitors are and make a list of their website domains. They can be the local pediatric practices as well as the larger healthcare enterprises.

• Analyze their Strategies

Track how they perform SEO on their site, maintain their social media presence, and implement their content strategies. Additionally, you need to identify the keywords they have targeted and ranked for. Keyword research tools like SEMrush allow you to perform such analysis.

• Choose the Well-performing Ones

You need to find the keyword gaps in your pediatric site. It’s time to utilize these missed opportunities and select the well-performing keywords for their site.

• Remove the Irrelevant Ones

Create a list of keywords that you don’t want to target through your content. You must not target those keywords through your content as these can hamper your SEO efforts.

• Get Organic Keyword Report

An organic keyword report for your domain can be obtained by using keyword research tools. You can export the top 1000 rankings for your site and repeat the same process for your competitor site as well. 

3 Best Tools Pediatricians Can Use to Find SEO Keywords for Their Practice

Does the SEO keyword research process seem complex? No need to worry! There are various types of helpful tools that you can use to find the most beneficial pediatric keywords. With the help of these tools, the process to find SEO keywords for pediatricians will be simplified and more effective.

Paediatricians can rank their site and ensure the success of their SEO and online marketing efforts if they employ these tools. However, they can hire a reputable healthcare marketing agency to conduct their keyword research and optimization services for your pediatric practice.

The following are the three best tools that offer outstanding features for detailed keyword research for pediatric practices. Let’s learn more about these tools and choose the one that suits your pediatric practice the most.

1. Google Keyword Planner

If you’re starting your pediatric SEO journey, then Google Keyword Planner is the most helpful beginner-friendly tool for you. It’s a free tool, so you don’t have to invest any money to find high-intent healthcare keywords related to your pediatric practice. You can get reliable keyword data that you can use throughout the process of your SEO keyword research.

How to Use This Tool?

The following is the process of using Google Keyword Planner to find pediatric-related keywords.

• To access the tool, you need to log in or sign up to a Google Ads account.
• After that, you can enter your seed keyword or your site URL to get a list of supportive keywords related to your niche. There will also be the search volume and keyword difficulty level of each keyword mentioned in the list.
• You can also select your target region or country and choose keywords from the list accordingly.
• These keywords ensure your website content remains valuable. If you’ve a limited SEO budget, you can use this tool without spending much.

Features of Google Keyword Planner

The following are some best features of Google Keyword Planner. Let’s have a quick look.

• Data Insights – It provides you with the entire data insights related to the most-searched pediatric-related keywords on Google and is directly related to Google users’ search habits.
• Trackable Insights – You can track the average monthly searches and the competition a keyword has. Additionally, you can track the suggested bids on those keywords.
• Location Filters – With this feature, you can identify and target phrases that your potential clients from a specific geographical area search for when they need pediatric services.

2. SEMrush

The second popular tool on our list is SEMrush. Pediatric specialists can employ this tool to find relevant keywords that their prospects may search for online. If you prefer organic keyword research, SEMrush is the best tool for you. This tool is quite cost-effective for those who want to start their SEO journey without spending a significant amount.

How to Use SEMrush?

Here is the process of using SEMrush to find your pediatric practice-related keywords.

• Open the tool and navigate to the Keyword Magic feature within it.
• You need to type the primary or seed keyword, which must be a broad term related to your pediatric practice.
• There will be an option to choose the target location. You need to select your target city, region, or country and click on the ‘search’ button.
• It will generate a list of SEO keywords for pediatricians related to your seed term.
• You can use filters like keyword difficulty, search volume, and location to cut short your keyword list.
• You can also use different tabs, like the ‘questions people are asking related to your pediatric practice and broad match variations.

Features of SEMrush

Let’s explore the most beneficial features of SEMrush.

• Keyword Magic Tool – This is the unique feature of SEMrush that you can use to get a complete list of related keywords. These keywords will be grouped by various pediatric treatment-related topics.
• Domain Overview Tool – Pediatricians can use this tool to analyze the keywords their competitors have ranked their site for. They can examine their competitor’s keyword research strategy and find the keyword gaps in their site.

3. Ahrefs

This tool offers some outstanding features for search engine optimization. This is one of the top keyword explorers that pediatricians can use to get beneficial keyword ideas for their website. 

They can know about the search volume and ranking difficulty of their target keywords and make informed decisions. Ahrefs is a multi-dimensional tool that helps generate keywords related to your pediatric practice.

How to Use Ahrefs for Keyword Research?

The following are some easy steps to use this tool to find pediatric keywords.

• Firstly, you need to log in to your Ahrefs account. In the tool, there is the Keyword Explorer tool and type the primary keyword related to your pediatric practice.
• This will generate a list of keywords based on the seed keyword that you have entered.
• You need to analyze the metrics like search volume and keyword difficulty of those phrases. The list will also show the keywords’ potential to drive traffic to your website.
• This multi-dimensional tool also allows you to use filters like ‘include’ and ‘exclude’ through which you can refine your keyword list.

Features of Ahrefs

Want to know about the extraordinary features of the Ahrefs tool? Let’s have a look.

• SERP Analysis – Pediatricians can use these features to identify the top-ranking pages of their site and their target phrases.
• Site Explorer Tool – This specific tool can help you conduct a successful competitor keyword analysis and identify the improvement areas of your SEO keyword strategy.
• Site Audit and Broken Link Checker – Pediatric specialists can perform a complete site audit and compare various domains to identify their keyword research strategies. Additionally, they can explore their site and remove any broken links, if any.

3 Other Tools that Can Indirectly Help You in Your SEO Keyword Research

Apart from the above-mentioned tools, there are also various tools that you can use to find relevant keywords for your pediatric site. Though they are not specifically the keyword research tools, they can offer you a list of benefits as well. Here we have mentioned the three popular tools.

1. Google Analytics

It is a free web analytics tool provided by Google. As a pediatrician, you can use it to understand your site performance, track the engagement and user behavior, and implement strategies to improve the site.

Wondering how you can use it for your SEO keyword research? Let’s find it!

You need to link your Google Search Console account to your Google Analytics account. In the Google Analytics tool, you will see the ‘Acquisition’ section. 

Navigate to it and the ‘Search Console’ report, followed by the ‘Queries’ section. It will show you a list of keywords the users are searching for, especially those that are driving traffic to your pediatric website.

2. Google Trends

It’s a powerful tool, especially to discover trending keywords and track their popularity over time. This practice can positively impact your strategy to find SEO keywords for pediatricians. Because you can identify the seasonal trends and changes in the target audience’s interest. 

You can seamlessly track the popularity of search trends related to their practice over a specific time frame. This allows you to adjust your keyword strategy and enhance your site’s content.

Google Trends offers you insights about keyword popularity across various regions. You can target specific markets and ensure that to attract more clients. This geographical data is extremely valuable for pediatric practices as the specialists can expand their online patient reach and personalize their content based on regional preferences.

3. Google Insights

It’s a tool pediatricians can use to collect data on a specific and relevant topic. For example, you want to know about the common seasonal health issues kids often suffer from. You can use Google Insights to get access to the available data on Google regarding the specific topic.

Pediatric experts can find great keyword opportunities and experiment with similar keywords related to their target phrases. 

If you’re struggling to decide which keywords to target for your site and which not to, this tool can help you identify the most beneficial and irrelevant keywords for your pediatric site.

FAQs

Conclusion

Without the right keywords, one cannot achieve SEO success no matter how well they perform other steps. Keyword research is the initial step to start your SEO journey as a pediatrician. 

If you want to build a robust online presence and rank your website for every relevant search query, effective keyword research is the key to your success. We hope that our proven strategies, along with the comprehensive keyword research guide for your pediatric practice, will help you whenever you struggle with finding the phrases relevant to your practice.

You can even experiment with the top 50 keywords mentioned in the given list to optimize your website content. And if you still have doubts, you can avail yourself of professional healthcare SEO services from a renowned agency.