8 Plastic Surgery Marketing Strategies to Grow Your Practice

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Plastic surgeons must have a robust online presence in today’s digital landscape even if they offer exceptional treatment services. They must know how to effectively promote their plastic surgery practice and attract new patients. Impactful plastic surgery marketing strategies can completely transform a practice and ensure sustainable growth. Professionals whether they are seasoned practitioners or have just started their practice can build a loyal online patient base with effective online marketing techniques.

There are various digital marketing channels plastic surgeons can leverage the benefits from. They need to develop a professional and personalized website with content optimized for search engines. Additionally, plastic surgery experts can utilize email marketing and social media marketing practices to make their practice reach a broad patient market and showcase themselves as thought leaders.

Traditional marketing through newspaper ads and billboards is no longer fruitful for plastic surgeons to achieve online success and stand out in this competitive digital world. Nowadays patients have turned to searching online to seek healthcare information. A study result has shown that 75% of people are more likely to search on the Internet to find healthcare providers. This statistic showcases how much importance effective online marketing holds for plastic surgery professionals.

This is one of the fastest-growing medical fields that requires practitioners to adapt digital advancements to grow their practice online. Thus plastic surgery practice marketing is extremely competitive and you must implement beneficial strategies to maximize the effectiveness of marketing efforts. Below we will discuss some proven online marketing best practices to skyrocket the growth of your plastic surgery practice. You can implement our expert strategies or hire a reputed plastic surgery digital marketing agency to add a professional touch to your marketing efforts. Let’s get started with an accurate understanding of plastic surgery marketing.

What is Plastic Surgery Marketing?

It refers to the online marketing strategies that plastic surgery practitioners and clinics can implement to attract new patients to their practice and retain the existing ones. It can also be considered a proactive approach to promote plastic surgery services through various online marketing channels and encourage patients to schedule an appointment. The marketing process is entirely focused on search engine optimization (SEO), social media management, and paid advertising. Additionally, it also involves online reputation establishment and email marketing strategies.

Effective plastic surgery digital marketing strategies can drive a noticeable amount of foot traffic to your clinic. It primarily aims to reach prospective patients who are genuinely interested in plastic surgery procedures. Plastic surgery professionals can showcase their expertise and impactfully promote their surgery offerings along with other facilities through online marketing.

They can leverage the benefits of paid advertisements and build a robust online presence for their clinic. Additionally, digital marketing for plastic surgeons helps patients easily find a reliable practitioner when they search for relevant services online. They can generate qualified leads for their practice and convert them into loyal patients with the help of plastic surgery marketing strategies. It also allows them to smartly utilize the power of email communication to ensure targeted marketing for potential and existing patients.

Surgeons can engage more patients through attractive yet informative content sharing on various social media platforms like Facebook, Instagram, and LinkedIn. Online reputation management is an additional digital marketing strategy for plastic surgery professionals which can help them showcase their expertise as credible and trustworthy.

4 Key Reasons to Invest in Plastic Surgery Marketing

Traditional marketing offers significant benefits for healthcare professionals. However, you may lose a large number of your potential patients if you don’t implement certain online marketing strategies to promote your practice on digital platforms. Today’s patients prefer to use online platforms to seek healthcare information and find a reliable healthcare provider. Thus you must build a solid online presence to encourage more patients to choose your plastic surgery practice over your competitors’. Online marketing for plastic surgeons can offer you a myriad of benefits and some of them are mentioned below.

1. More Client Acquisition and Retention

Digital marketing strategies for plastic surgeons help them build patient trust and a powerful online reputation. It increases the confidence of potential patients regarding a plastic surgery practice. Likewise, surgeons can establish long-term relationships with patients.

Digital marketing allows surgeons to directly communicate with patients through various channels. They can respond to patient queries, share educational medical content, and engage in online conversations with patients. All these factors significantly help a surgeon successfully acquire more clients and retain their existing ones.

2. Improved Audience Targeting

Online marketing enables plastic surgery professionals to target specific patient markets based on demographics and geographic factors. Paid advertising tools like Google and Facebook ads allow surgeons to create highly targeted ad campaigns.

You can reach your surgery offerings to the audience based on their age, gender, medical history, and healthcare preferences. Apart from these, you can target patients who live in a specific location. This direct targeting approach ensures the conversions of the leads you will achieve through the process.

3. Exceptional Digital Presence and Online Reputation

Online marketing helps plastic surgery professionals build a unique yet memorable online presence and reputation. Surgeons can reach a broader and more diverse patient market through paid advertising and social media marketing. These practices ensure that your practice prominently and frequently appears on online platforms.

An enhanced online visibility and powerful digital reputation can help patients find and engage with a plastic surgery practice. Practitioners can showcase their practice as thought leaders in this highly competitive healthcare industry.

4. Increased Revenue

Better patient acquisition and retention result in unmatched revenue growth for plastic surgery experts. They can achieve a great return on investment (ROI) with effective digital marketing practices.

It allows them to track the performance of their marketing efforts and make necessary changes to maximize the impact. This will provide data insights to optimize your plastic surgery marketing strategies and increase efficiency. When you refine your strategies, you can ensure exceptional revenue growth for your plastic surgery clinic.

8 Plastic Surgery Marketing Best Practices to Skyrocket Your Clinic’s Growth

Common people are more likely to be unaware of various crucial plastic surgeries that can offer them life-changing benefits. There are continuous advancements in the field of plastic surgery that people who genuinely like such treatments must know about. Sometimes they may not have access to reliable information and it is also possible for them to experience a lack of proper knowledge regarding these medical practices. Online marketing channels can play a major role in this as they help practitioners educate people about different types of plastic surgery treatments and how they can benefit from these surgeries.

This way digital marketing helps professionals attract plastic surgery patients and increases demand for their treatment services. Due to the surgery complexities, more patients seek proper information before they decide to undergo any plastic surgery. They need to be assured that they have chosen the best plastic surgery expert. Online marketing provides patients with access to this valuable information and helps reliable plastic surgery practices build a prominent position on digital platforms. So that patients can easily find what they seek regarding plastic surgery services.

Here we have provided you with a complete guide to plastic surgery marketing strategies that you must follow to grow your practice.

1. A Professional Website for Your Plastic Surgery Clinic

Patients may hear about your plastic surgery practice from various sources but ultimately they will visit your website to learn more about your treatment offerings. A website tends to influence 97% of consumer decisions. The professionals must have a clear idea of plastic surgery website design specifically to leave a great first impression on their potential patients and showcase the credibility of his/her expertise.

Websites with a professional layout and visual interface encourage patients to schedule an appointment or get in touch with the clinic. The website content must be your priority and you need to ensure that the content doesn’t confuse your patients regarding plastic surgery-related information.

The entire website needs to be keyword-rich to maintain service relevancy and rank the webpages higher on search engine result pages (SERPs). You must know how to craft engaging and accurate content for your plastic surgery website. Below we have explained how you can design different webpages for your clinic’s website and effectively promote your treatment services through it.

Landing Page

It is one of the first elements that have the ability to drive traffic to your clinic’s website. It also encourages potential patients to schedule an appointment. The following are some important tips to create a landing page that can convert your visitors into paying patients.

You need to provide an interesting offer for your patients through your landing page to maintain engagement.
We suggest plastic surgery professionals provide a concise description of their plastic surgery practice on the landing page.
The choice of words plays a crucial role here as it will pitch your offer to the patients and influence their decision to choose your surgery services.
You need to incorporate attractive headlines and subheadings in the landing pages. It must have influencing calls to action (CTAs) and concise yet informative content.
Furthermore, you need to ensure that the colour and design of your landing page perfectly align with your website as well as your plastic surgery practice.

Service Page

These pages are extremely crucial for any website especially to maximize the benefits of plastic surgery marketing strategies. Service pages will tell the visitors about what treatments your clinic offers and everything in between. It must explain all the little details like why a patient must consider a specific plastic surgery treatment for themselves and what benefits they may achieve with the surgery. Plastic surgeons must ensure that they have separate service pages dedicated to specific surgeries. Let’s know how you can create engaging and educational service pages.

These pages of your website must describe why your surgeries are effective.
The content must define the uniqueness of your treatment services and the exceptional facilities your clinic offers for the patients. You can mention the additional safety measures your clinic performs for plastic surgeries and the extra efforts you make to improve the surgery experience for the patients.
Surgeons need to add high-quality visuals to the service page and offer a user-friendly experience for the website visitors.
The service list will be clear so that the visitors can easily understand your surgery offerings. You must describe each surgery procedure in detail, its benefits, risks, and recovery period.
You can add positive patient testimonials and surgery success stories to provide social proof of your plastic surgery expertise.
We suggest you highlight the qualifications and expertise of the surgeons who work in your clinic. You can mention your surgery expertise as well if you manage your plastic surgery clinic all on your own.
Additionally, you can address common concerns the patients may have regarding the surgeries like the cost and potential complications.

Accessibility Features

Your website visitors may have different disabilities. That’s why you must add certain features to your website so that every patient can easily access the information on every webpage. Your plastic surgery website must make every visitor feel equally welcomed. Plastic surgeons can add features like voice control, videos with closely placed captions, and convenient navigation widgets. Similarly, the font, text, and colour of the web pages must be clear enough for the visitors to understand the information clearly.

Contact Page

If the contact details are difficult to comprehend, you may lose a significant number of prospective patients. You must reserve a major section of your website for the contact details of your plastic surgery clinic. You can create a compelling contact page and effectively utilize it for plastic surgery marketing. The contact details need to be easy to understand and seamlessly accessible. It will help your prospective patients reach your clinic for further communication. Let’s have a look at the elements you must add to an informative contact page for your website.

Surgeons must add their clinic’s phone number and email address along with the location details. Operating hours are one of the major details that they must incorporate in their contact page. They can mention any special operating hours and holidays.
They should add their social media page links to make their services reach a wider audience. Additionally, a location map can help their patients to easily locate their clinic.
Plastic surgery professionals must incorporate an easy-to-fill contact form with minimal fields like name, phone number, and message or inquiry. You can provide clear information to the prospects regarding how they can submit the form.
The clear calls to action (CTAs) are one of the significant elements of the contact page. You can use terms like ‘Schedule an appointment’ or ‘Get in touch today’ to encourage the visitors to take action. An easy-to-use button or link can direct the visitors to the contact form and make the process more effortless.

4 Major Factors to Remember When You Design Your Plastic Surgery Website

Some other important factors you should consider when you design a website for your plastic surgery practice.

You must incorporate high-quality images in your website. We suggest you add images related to your clinic infrastructure, surgery procedures, and before and after surgery images of your patients. These images will serve as visual proof and make the content more attractive for the visitors.
Your website should be easy to navigate and the content must be easy to understand for the visitors. You need to ensure that the visitors can easily find the information they seek on your website.
You need to ensure that your website content loads quickly and functions seamlessly on every device. It must have a responsive design and include contact forms and click-to-call features.
Additionally, the plastic surgery website must include calls to action so that visitors can easily contact your clinic from any device.

2. SEO Prioritization

Plastic surgery is a critical medical procedure and people are more likely to search for information about it on the Internet before they decide to undergo surgery. They try to find a reliable plastic surgery clinic on popular search engines like Google. This shows the importance of robust search result visibility for plastic surgeons. Search engine optimization (SEO) can enhance online visibility and improve search engine rankings of your practice. It ensures that your prospective patients can easily find your practice online when they actively seek surgery services.

An SEO-optimized plastic surgery website tends to appear on the first page of SERPs which increases their chances of frequent appearances for relevant searches. This way you can attract high-quality leads and ensure their conversions. SEO optimization is one of the most important online marketing strategies plastic surgeons must implement to boost their practice’s digital growth. SEO helps them to leverage long-term success and maintain a top position on digital platforms. Plastic surgery SEO can make your website rank at the top of Google SERPs and help you generate the majority of conversational leads.

The following are some major SEO practices to drive organic traffic to your plastic surgery website and ensure more conversions.

On-Page Optimization

It is one of the initial steps to optimize a website for search engine rankings. On-page optimization requires you to make your website user-friendly and easy to navigate for visitors. You need to optimize the website content to engage your target audience. Plastic surgeons also need to optimize the meta tags and header tags with relevant keywords to make the content rank higher on SERP.

The first step is to conduct detailed research to identify the most searched plastic surgery-related terms online especially when the patients search for surgery services in their location.
We suggest you choose long-tail keywords like ‘best plastic surgeon near me’ or ‘best breast augmentation service in town’ to target a specific patient market based on their demographics and geographic factors.
Plastic surgeons need to create high-quality and educational content that can appropriately match the patients’ requirements and resolve common patient questions. They can seek personalized content marketing services to craft professional and valuable SEO-optimized content for their website.
Plastic surgeons can craft blog posts and articles for their websites. Similarly, they can write case studies to showcase their success stories in handling various critical surgeries. Visual elements like high-quality images and videos can increase your content engagement and make the content easy to understand.
You must optimize the title and headings with primary keywords. Additionally, you need to add concise yet engaging meta-descriptions for separate webpages that influence the visitors click click-through.

Local SEO

It can double up the effectiveness of your plastic surgery marketing practices. Local SEO can help your clinic achieve exceptional visibility in the local healthcare market and attract more local patients. It can be the best way to drive foot traffic to your clinic. Patients prefer a healthcare provider who offers treatment services in their nearby area. Thus plastic surgeons need to become renowned names in their service location. Below we have mentioned some significant methods to proceed with local SEO optimization.

Plastic surgeons need to create local citations and claim their listings in every local directory. They need to ensure that the details they fill up on these local directories are correct and updated.
They must optimize their Google Business Profile with every essential NAP detail like the name of their practice or clinic, address, and accessible phone number.
Location-specific keywords can make your content rank higher for local search results. For example, your content will rank higher when someone searches for a plastic surgery practice in your service area if you incorporate keywords like ‘best plastic surgery in (your service location)’ in your website content.
Furthermore, you need to optimize the location page of your website with relevant keywords. It will help your prospects find your clinic’s location and increase local search visibility.

Qualified Link Building

Plastic surgeons must know how to acquire valuable backlinks from relevant authoritative sites. These backlinks will showcase the credibility of their practice and generate a sense of confidence among the potential patients. Search engines like Google usually rank websites that have many high-quality backlinks and referring domains. The following are some tips for plastic surgeons to get qualified medical backlinks for their website.

You need to create informative and authentic content for your plastic surgery website.
We advise plastic surgery experts to reach out to the thought leaders in their respective fields and share the content with them.
Plastic surgeons must engage in forums and social media groups where plastic surgery practitioners interact. They must actively participate in such discussions to grow their professional networks and build long-term connections.
You can build interpersonal relationships with online communities. Additionally, you need to guest post their blogs, articles, and case studies on reputed plastic surgery websites.

Technical Optimization

You need to implement a solid keyword strategy to effectively perform the technical optimization of your website. You must ensure search engines can access your website content and understand its hierarchy. That’s why your website must have a clear and logical structure that can help search engines like Google understand the content. Search engines are more likely to rank websites that they can seamlessly crawl through.

Plastic surgeons must use descriptive URLs with relevant keywords for their websites. Technical optimization also involves the optimization of image alt texts with keywords. They need to compress the images so that the website pages load quickly. Additionally, they must submit an XML sitemap to search engines so that they can navigate your website content and determine its ranking on their search results. Plastic surgeons must implement schema markup where they need to add the codes to their website’s HTML to help search engines understand their content better.

3. Educational Blog Creation

Blogs play a huge role in plastic surgery marketing as professionals can educate and inform their patients about significant surgery procedures and their treatment offerings. A well-organized blog section can attract more visitors and showcase your practice as a knowledgeable medical resource. Plastic surgery experts must create educational and informative blogs on diverse relevant topics to resolve the queries of their patients. They must smartly incorporate keywords in their blogs to make their blog pages rank higher on search results. They need to ensure that the visitors click on their blogs and seamlessly engage with the content. Let us know how you can create high-quality blogs for your website.

The topic must be useful information regarding the latest developments in the plastic surgery field, advanced treatments, and surgery details. You can write about common plastic surgery side effects and how they can be resolved.
The blog must be conversion-worthy and relevant to the target audience. You can craft content on trending plastic surgery-related topics. It must drive organic traffic to your website and help you earn qualified leads.
You need to ensure that you publish blogs regularly to maintain consistency and keep the patients engaged.
You can provide details about the latest surgeries you have handled and how the patients have benefited from the treatment. Additionally, you can highlight the relevant case studies in your content.
We suggest you write blogs about recent events at your plastic surgery clinic to inform the audience about real-time happenings.
You must write content in easy-to-understand language for the common people so that they can effortlessly comprehend what your blogs are about.

4. Personalized Online Reputation Management Strategies

A plastic surgeon must own a powerful reputation on digital platforms to encourage their potential patients to choose their surgery services. Reviews play a major role here as it creates a sense of trust among the prospects that they have chosen a reliable medical care provider. Plastic surgery professionals must know how to collect positive reviews from their satisfied patients. They need to build long-term relationships with the existing patients to ensure positive reviews from them. Plastic surgeons showcase these reviews as social proof that will help them attract more new patients.

How to Build A Powerful Online Reputation for Your Plastic Surgery Clinic?

You can provide links to their review portals for the existing patients to ask them to share their surgery experiences and feedback. You can showcase these reviews on their website’s About Us or testimonial section.
Another way to display these reviews is through GMB and online directory listings as Google shows GMB profiles first when someone searches for a business online. This can be a great way to show your potential patients that your expertise is reliable and can offer uncountable benefits.
Plastic surgeons can incorporate their professional recognition in their blog section or other web pages to build a robust online reputation.
You must respond to every feedback and message you receive as this will help you show your commitment to deliver exceptional patient experience.
You need to pay attention to the complaints and take the necessary initiative to resolve their queries. All these practices will help you establish a great online image and highlight your professionalism.

5. Effective Social Media Marketing

Plastic surgeon social media is one of the most important plastic surgery marketing strategies. Social media platforms help plastic surgery experts increase their online engagement and promote their surgery services more attractively. You can draw a spotlight towards your plastic surgery practice and stand out with an engaging social media presence.

It can boost your website traffic and influence patients to consider your services. A professional social media team can effectively utilize the right social media platforms for your practice and offer you unparalleled online growth.

Plastic surgeons must choose the right social media platform that can offer them a better reach and targeted marketing opportunities. They can conduct thorough research on what types of content can benefit their social media pages. We suggest they share regular posts on significant plastic surgery-related topics and their surgery offerings. Creative visuals with concise yet informative content can add value to their social media posts and help them acquire new patients.

6. Solid Email Marketing Tactics

Plastic surgeons must impactfully utilize the power of email communication to build long-term and beneficial relationships with their patients. Emails are often overlooked but it has exceptional potential to grow your plastic surgery practice. It is an effective online marketing tool plastic surgery experts can use to engage in patient interaction and promote their services.

Top Email Marketing Practices to Make Your Practice’s Reach Wider

Below we have mentioned some key features that you must consider for your email marketing efforts.

You must personalize your emails based on the specific recipient as it ensures maximum impact.
The body copy should be clear and easy to understand for the patients. You need to add dynamic content to your emails with a personalized tone. The body copy must include valuable details that can generate interest in the recipient.
The subject line must be within a maximum of 50 words and the content should be concise and informative. Subject lines must not include too much punctuation. Plastic surgeons must create subject lines that can encourage the recipient to read the email further and take action like an appointment booking. It should be brief yet creative and must ensure a higher response rate.
Your emails must include clickable calls to action to influence a desirable action or conversion from the patients. You need to add more than one CTA and they must be clear and directive like ‘Book an appointment’ or ‘Contact us today’.
You can add valuable links to your plastic surgery articles and blogs in the emails to promote your other surgery services.

7. Right Utilization of Paid Advertising

This is another significant plastic surgery marketing practice professionals must perform to promote their services. Traditional advertising often fails to deliver the desired outcome and that’s where paid advertising comes into play. Paid advertising or PPC (Pay per Click) advertisements provide instant results and make your surgery services reach a wider target audience. Plastic surgeons can leverage the benefits of targeted advertising opportunities with this.

2 Major Types of Paid Ads You Can Use to Promote Your Plastic Surgery Practice

Google Ads for Plastic Surgery Practice

You can find Google ads at the top of the side of Google’s SERPs when the patients search for relevant keywords. Plastic surgeons need to pay when someone clicks on their ads. They can improve their brand awareness and retarget their existing patients through these ads. Google ads also help you drive unmatched traffic to your plastic surgery website.

Facebook Ads for Plastic Surgery Practice

These are targeted ads that help plastic surgery experts reach their target patient market based on their demographics and geographic factors. Professionals can feature image or video ads for Facebook to engage more patients. Facebook ads can be one of the most effective strategies to generate leads for consultations.

8. Video Marketing to Increase Patient Engagement

Visual content like videos is quite beneficial for plastic surgeons as it helps them easily educate their patients on complex surgery topics. Videos build interest and have the potential to convert potential patients into loyal ones. In the past few years, videos have emerged as a popular medium for online businesses to promote their products and services.

A study result has shown that 91% of people want to see video marketing content from businesses as they are more attracted towards videos than written content. Thus plastic surgeons must implement video marketing strategies to capture the attention instantly. Videos have made it easier for plastic surgery experts to display complex surgery procedures and encourage patients to choose their offerings over others. Plastic surgeons can even share their satisfied patient’s reviews through these videos and attract new patients to their practice.

However, video marketing requires huge time and resource investment as you may need to hire a professional videographer who can create outstanding videos for your practice. Videos can be more effective if you share them on popular social media platforms such as Facebook and Instagram.

Conclusion

Plastic surgery is a complex procedure and the professional must know how to tactfully handle the promotions of their practice. They can consider plastic surgery marketing strategies to achieve the benefits of diverse online practices like email marketing, SEO, social media marketing, and more. Online marketing for plastic surgeons ranks the practice higher on search results and helps the experts build an exceptional online presence.

Plastic surgery practices can stand out in today’s competitive digital scenario with impactful digital marketing strategies. Our comprehensive guide to digital marketing for plastic surgery practices will help you understand the concept and perform the practices better. You can follow our strategies to meet your plastic surgery practice’s marketing requirements and achieve the desired business goal.

Additional Resources:

Effective Plastic Surgery Marketing Strategies to Rank Higher