Today’s online marketing scenario requires health businesses to adapt to digital advancements to keep their practice relevant in this competitive era. The increasing utilization of artificial intelligence (AI) has come up with an exceptional advancement in recent times – generative engine optimization (GEO). Though the process is quite complex, some useful generative engine optimization tools can simplify it.
Search engine optimization (SEO) tools help healthcare providers rank their content higher for relevant online searches on search engines. Unlike the traditional SEO process, GEO can improve the visibility of healthcare content in the AI-generative search responses. A healthcare SEO agency can provide you with generative engine optimization services for your healthcare practices. Want your healthcare business to stay relevant in this fast-paced environment? Explore our blog to learn about the top 10 GEO tools. Choose the most suitable one for your healthcare content and dominate the AI-generated answers.
What Are Generative Engine Optimization Tools for Healthcare?
It refers to some tools that healthcare marketers can utilize to optimize medical content to make it prominently appear in the responses of AI search engines. Some of the most popular AI-driven search platforms are ChatGPT, Google Gemini, and Google’s AI Overview. GEO tools ensure your health content is cited in the AI-generated answers. Unlike traditional search engines like Google, AI engines provide accurate and comprehensive responses to users.
Traditional SEO tools help you find relevant keywords related to your healthcare practice and optimize the content to rank it for searches containing relevant keywords. Unlike traditional SEO tools, GEO tools help you optimize your content to make it appear in the AI-generated search results when someone searches a query on the AI platform. GEO-optimized healthcare content is scalable, enabling AI algorithms to showcase it in their accurate responses.
For instance, you have used SEO tools and found a relevant keyword which is ‘best healthcare provider near me’. You have optimized the content with this keyword. When someone searches for the same keyword on traditional search engines like Google, your SEO-optimized content has a higher chance to rank on the first page of the search results.
Likewise, you have conducted keyword research with the help of generative search engine optimization tools to find a relevant phrase, which is ‘top healthcare clinic in town’. You found that users mostly use this keyword to search healthcare queries on AI-powered search engines. When you optimize your content with such keywords, it appears in the responses generated by those AI tools. The content generation process is quite different from the traditional search engine formats.
Why You Must Invest in A Good Generative Engine Optimization Tool?
While search engines are still one of the top choices of people to conduct online healthcare searches, many among them also prefer to use AI-driven platforms for this purpose. According to a study, around 15 million US adults prefer to use generative artificial intelligence to conduct an online search. This scenario has made it crucial for healthcare businesses to optimize their content so that it can appear in the AI-generated responses.
There are also many other reasons to invest in a good GEO tool. Understanding these reasons will help you make an informed decision and employ the tool that suits your requirements the most. Let’s learn about the 4 key reasons why you must invest in a beneficial GEO tool for your healthcare practice.
1. Enhanced Content Visibility
Traditional SEO tools help you enhance your medical practice’s visibility in search engine results. But GEO tools help you make your healthcare practice and content more visible in the search results of AI-driven platforms. You can reach your healthcare expertise and services to a wider audience. In simple terms, the utilization of these tools expands your practice’s reach beyond traditional search.
Enhanced content visibility will bring more opportunities for patient engagement and conversions. Additionally, noticeable visibility of your website content in the AI-generated response can drive exceptional organic search traffic to your website. You can even track these organic search metrics.
2. Future-Proof Solutions
Artificial intelligence is something that will keep evolving the healthcare industry. With its increasing usage in the past few years, it has already transformed the way people used to search online for healthcare information. GEO tools are future-proof solutions that will help healthcare providers adapt to the latest online marketing trends and effectively promote their services.
You can keep your practice relevant in this growing digital age with the right utilization of these tools. Furthermore, these tools ensure that you seamlessly adapt to the upcoming digital advancements in the healthcare industry and upgrade your content for exceptional patient acquisition.
3. Contextual Relevance
GEO tools allow you to find relevant keywords and personalize your healthcare website content with those. Wondering how this personalization benefits your practice? This tailored approach increases the chances of your content appearing more frequently for AI-powered search responses, as these AI platforms offer more specific results to a user’s query.
Generative engine optimization (GEO) prioritizes the quality and structure of your healthcare content. The tools will help you optimize your content based on how the AI search engine generates responses. More contextually relevant content can showcase your medical practice as authoritative and credible in AI search results.
4. Enhanced User Experience
Healthcare providers must research to identify the online search behavior and search trends of today’s users, and GEO tools help them to perform this practice. A proper understanding of the evolving search behavior will help them deliver an extraordinary user experience through their content. Healthcare providers can use GEO tools to optimize their website in a way so that AI-driven search engines showcase their healthcare content in their accurate results.
For instance, a patient searches for ‘a balanced diet for diabetes patients’ on AI-driven tools that provide them with accurate and personalized answers. This automatically improves the user experience of the patient. Otherwise, he/she may need to scroll through and open multiple traditional search engine result links to find their desired answers.
9 Factors to Check Before You Choose A GEO Tool to Rank Your Healthcare Business
If you start your research, you’ll find a list of generative engine optimization tools that offer helpful features and facilities. It’s quite normal for healthcare providers to be confused about making the right choice for their practice. A GEO tool that offers countless advantages for a pediatrician may not benefit an orthopedic clinic. Thus, it’s crucial to identify your requirements and invest in a GEO tool that can help you meet your business objectives.
Suppose you’ve purchased the premium subscription of a GEO tool but later found that it didn’t meet your requirements. You may have found that the specific GEO tool doesn’t offer the features you need to optimize your medical content for higher generative search rankings. You may lose your valuable time and money in such cases.
To avoid such situations, you must have a clear idea of the factors that you must check before selecting a tool for healthcare generative engine optimization. We’ve listed the 9 must-know factors you should remember before your tool selection.
1. AI-specified Features
It’s crucial to check whether the tools you have chosen can track the popular AI-driven search platforms. Some of the major AI-powered platforms are Bing AI, ChatGPT, and Google’s AI Overview. Conduct detailed research to check whether the GEO tool can track these platforms and offers features suitable for these AI platforms.
2. Sentiment Analysis
A user’s sentiment plays a huge role here. How do they perceive your healthcare business through the AI-driven search results? It is important to know whether your practice has been portrayed as ‘innovative and valuable’. Similarly, you need to analyze whether your healthcare services have been showcased as ‘overpriced’. Healthcare providers must ensure that the AI platforms accurately and positively portray their healthcare brand.
3. Training
It is extremely important if you have a team that will use these GEO tools and handle the optimization. You can check whether the tools are powerful enough to train your team to enhance the visibility of your healthcare content on AI search engine responses.
4. Source Citations
You need to thoroughly research to identify how many times or how frequently your healthcare brand appears in the AI search engines’ accurate responses. It will help you understand if you have properly used these GEO tools or if they meet your content visibility requirements. This practice will significantly boost source visibility.
5. Competitive Benchmarking
Competitor research is crucial in this context. Healthcare providers need to research how their website content has performed in the AI responses with the utilization of GEO tools. Similarly, they need to understand how their competitor sites have performed in such responses. They can compare the visibility that both sites have achieved.
6. Platform Coverage
It is one of the most important factors that you must check before you choose a tool for generative engine optimization. You must check whether these tools support the major AI platforms like ChatGPT, Google Gemini, and Perplexity. The more platform coverage a GEO tool provides, the more suitable it is for your healthcare business.
7. Real-time Monitoring
Brand mentions play a huge role in the online reputation of your healthcare practice. You must keep track of it. Your chosen GEO tool must provide important updates and alerts on brand mentions. So that you can leverage real-time monitoring and boost your GEO efforts for maximum effectiveness.
8. Ease of Use
Generative engine optimization is itself a complex process, and no one wants a more complex tool to perform the practice. You should always choose generative engine optimization tools that have easier functionalities and applications. These tools must have intuitive dashboards and structured data interpretation.
9. Pricing and Scalability
Is the GEO tool you have selected cost-effective? It’s time to check the pricing of these GEO tools along with their scalability. GEO is a future-proof solution and requires you to use scalable tools. Select GEO tools whose prices are worth investing in and those that offer ultimate flexibility to scale with your needs.
Top 10 Generative Engine Optimization Tools for the Healthcare Sector to Optimize AI Search Algorithms
In the market, there are many beneficial GEO tools that you can choose for your healthcare business. We have done the market research and listed the top 10 GEO tools that can immensely benefit healthcare businesses. Let’s get started with the first one.
1. AI Monitor
D2C brands, tech startups, and SEO agencies that want to implement generative engine optimization in their business or provide related services can consider the AI monitor tool. This tool is one of the top choices of healthcare marketers for their GEO purposes. It performs extremely well for a healthcare brand sentiment analysis and has competitive intelligence.
Why It Can Be Your Top Choice?
There are many reasons why you must choose AI Monitor as your GEO partner. Let’s have a look.
a. It offers you multi-platform AI tracking facilities. It can support and track most of the popular AI-generated search platforms like Claude, Bing AI, Google AI Overviews, and ChatGPT. So you don’t need to settle for one.
b. Do you know whether AI platforms showcase your healthcare brand as ‘innovative’ or ‘last season’? AI Monitor will help you know it all.
c. You can receive expert recommendations from the founder team on how you can enhance your healthcare content’s AI search performance.
d. Want real-time alerts? AI Monitor will notify you when AI mentions your healthcare brand or shows your content in their search responses.
e. You can even track how often the users have asked AI queries relevant to your website content?
f. Leverage the benefits of the user-friendly dashboards of the AI Monitor tool. You don’t need to be a scholar in data interpretation to use the tool
Cons of AI Monitor
Just like the advantages, AI Monitor has some disadvantages as well. This GEO tool often prioritizes speed over granular control, so it offers limited customization facilities. Thus, this may not suit every type of user.
Pricing of AI Monitor
From 500 Fortune companies to small businesses, this tool has served every type of client to date. It offers custom pricing personalized to deliver maximum return on investment (ROI). It dominates the multi-platform AI search results and offers pricing personalized based on the market.
2. SEMrush
It is one of the most popular search engine optimization tools for healthcare practices. You can call it a veteran SEO tool that is currently adapting to the AI era. It offers some useful features, like other generative engine optimization tools for healthcare practices. You can use SEMrush to conduct GEO keyword research to optimize your healthcare content to achieve a prominent AI search result appearance.
Why Should You Choose It to Rank Your Healthcare Business for AI Searches?
Let’s have a look at why you can consider this popular tool to optimize your healthcare practice for AI generative searches.
a. It is ideal for C-suite executives who seek macro-level insights about their healthcare business. Large healthcare enterprises also consider this tool to revamp their brand strategies.
b. Manual identification of users’ queries is not an option anymore! If you choose SEMrush, you don’t need to manually identify what users have asked the AI search engines related to their healthcare business.
c. It helps you find keywords to optimize even the visual and interactive elements of your website content.
d. You can effectively connect AI mentions with organic search strategies with the right utilization
Disadvantages of SEMrush
These tools have some disadvantages as well. The major ones are mentioned below.
a. It doesn’t offer AI prompt volume data, so your team may find it tactical when they want to seek detailed insights.
b. It significantly lacks the depth for real-time decision-making ability.
c. SEMrsuh doesn’t offer you the facility of custom monitoring. You cannot select the specific prompts to monitor for your healthcare brands.
Pricing of SEMrush
You need to pay $99 per domain per month to use SEMrush’s GEO features. It is extremely valuable for beginners while online marketers tend to seek more granular control and actionable insights. So they may not benefit from this tool regarding their GEO requirements.
3. SERanking
It is a traditional SEO tool that has launched various features to adapt to the evolving landscape of SEO. You can choose this tool if you don’t have the requirements for comprehensive insights. It is ideal for SEO agencies that prioritize only Google AI Overviews over multi-platform tracking. Healthcare practices that want to make their content appear in Google AI Overview responses can choose this tool as well.
Reasons to Choose SERanking for Your Healthcare Business
The following are some major advantages you can achieve through SERanking.
a. It provides you with real-time notifications, especially for Google’s AI mentions.
b. Suppose a healthcare provider wants to make its content visible in hyper-focused AI overview responses. The provider can effectively track the Google snippets with precision if they utilize the SERanking tool.
Cons of SERanking
This tool has some disadvantages as well. Check the below-mentioned cons of SERanking.
a. This tool typically excels in tracking Google AI Overviews and neglects the other generative engines like Bing AI, ChatGPT, and Claude. Do you seek multi-platform tracking for your healthcare content? Then you may not benefit from it.
b. This is not an affordable GEO tool. So if your budget is tight, we suggest you skip it.
c. Still skeptical about which prompts to monitor? Let us tell you that SERanking may not help you in this regard.
Pricing
You need to pay $119/month to use this tool. It has a limited scope, but the high price point makes it less suitable for those who seek a budget-friendly yet beneficial tool for comprehensive GEO insights.
4. Hubspot
Do you know that 77% of companies use AI and 83% prioritize it for their business plans? If you also want to effectively use AI to grow your healthcare business, you can consider this one among other generative engine optimization tools. One of the most interesting features of this tool is its AI Search Grader. This feature is specifically designed to evaluate a content’s AI search engine performance.
Why You Must Consider This Tool?
Let’s explore the reasons that make Hubsport one of the top choices of healthcare marketers who want to optimize content for generative search engines.
- This tool evaluates the semantic relevance of content and doesn’t just focus on traditional SEO factors.
- You can get crucial data insights and generative suggestions to rank your healthcare content better for AI-driven searches.
- Are you looking for a tool that combines AI-driven analysis with SEO expertise? If yes, then Hubspot is the perfect choice for your requirements.
- You’ll get to know how aligned your healthcare content is with AI-powered search engines.
- This tool compares your content with your competitor’s and significantly improves your content’s visibility in AI-generated search responses.
Cons of This GEO Tool
No, this tool doesn’t have many disadvantages; rather, it offers an extensive list of benefits. However, two of the cons of Hubspot are mentioned below. At a certain point, this GEO tool lacks deeper customization abilities. Furthermore, Hubsport doesn’t account for all the popular and most-used search engines and their algorithms.
Pricing
The cost of this tool largely depends on your subscription tier. If you want to subscribe to Hubspot’s Marketing Hub, it can cost from $23/month to $3,200/month.
5. Profound
This is another top choice for your healthcare content. If you want to ensure effective generative engine optimization for healthcare, you can consider this tool. Profound combines AI conversation tracking with predictive modeling to strive for global brand visibility. It will successfully decode how AI shapes your healthcare practice’s reputation across various digital platforms.
Why Pofound Can Be Your Best Choice for AI-based Search Rankings?
It’s time to know what makes Profound a top choice as a GEO tool for healthcare businesses.
- Want to know how your healthcare brand perception shifts in AI-driven responses? Profound offers you the facility to track it in real-time.
- It can explore and map out millions of user-AI interactions to uncover the latest trends regarding AI queries. For example, you provide dental care treatment services. If you use this tool to optimize your website content for GEO, you’ll get to know why people ask ChatGPT about your ‘rootcanal’ or ‘orthodontic’ treatment services.
- Global enterprises that have seven-figure budgets and can afford an in-house data science team or C-suite strategies can consider this tool to seek predictive analytics.
- This tool can predict AI-driven brand risks before they trend and can track regional sentiment nuances. For example, it can rank your healthcare content for AI searches like ‘budget-friendly pediatric care’ or ‘top gynecologist near me’.
Disadvantages of This Tool
Though this tool offers a list of benefits for your healthcare practice, it has some disadvantages as well.
- Suppose you have an SEO team with no proper knowledge about the right utilization of the GEO tool and strategies. Then it will be difficult for them to effectively use Profound for the right purposes.
- The utilization of Profound is quite complex. There are almost 57 dashboard tabs in the tool. You must have a certified and skilled team to navigate these tabs.
Pricing
The tool is currently available through customized enterprise pricing. Profound provides you with enterprise-friendly AI analytics that offer unmatched power to those who can seamlessly handle the maintenance.
6. Writesonic
It is a GPT-4-powered writing assistant that you can use to optimize your healthcare website content for generative engine searches. This is one of the most generative engine optimization tools, which is ideal for healthcare businesses that want to focus on AI-driven content without any need for knowledge about proper analytics tools. You can choose this tool if you want it for CMS integration.
Why Should You Choose Writesonic?
There are many reasons why you must choose this tool. Let’s have a look.
- It is a lite version AI agent that tracks WordPress, Cloudflare, and Vercel.
- Writesonic is an all-in-one solution that combines writing, SEO optimization, and basic AI tracking.
- Are you a beginner in this genre? Then you can choose this tool for your GEO requirements. It simplifies AI content creation for non-technical teams.
- If you’ve a small content team to write educational and creative healthcare blogs and need AI-generated content drafts and half-baked SEO metrics, it is the ideal choice for you.
Disadvantages of Writesonic
Explore the factors that you may consider as disadvantages of this tool.
- The outputs can seem like free tools. The results are not extremely premium for a large healthcare enterprise.
- You may not get any guidance from this tool on the optimization for AI Overviews or regional answer engines.
- It has zero AI search volume data and doesn’t offer cannibalization alerts.
Pricing
It will cost you around $199 per month for a Pro plan. If your healthcare practice’s online presence largely depends on the content, it can be the most suitable choice for you.
7. Rankscale
It is a Vienna-based GEO tool that is laser-focused on European compliance. It offers AI search optimization within strict GDPR and EU AI Act frameworks. It is ideal for EU healthcare brands that prioritize regulatory alignment over global scalability. According to a study result, GEO can boost a business’s online visibility up to 40% in AI-driven responses. A USP of Rankscale? It’s the competitor benchmarking facilities. You can track your market competitor’s content visibility in GEmini, ChatGPT, and Perplexity response.
Pros of Rankscale for Healthcare Searches
Now, explore the advantages you can achieve through this tool.
- EU-based SMEs who need GDPR-compliant AI search insights can consider this tool for their purpose.
- Additionally, brands that target regional markets with strict data laws can employ this tool.
- You can leverage the benefits of granular citation analysis, which means it reveals which domains AI trusts.
- Rankscale combines traditional SEO with AI search data and scores content relevance and authority.
- Healthcare providers even identify sources that influence AI-generated answers.
Cons of Rankscale
Want to know about the disadvantages? Let’s have a look.
- This tool’s functionalities struggle with .com domains and non-EU sentiment trends.
- Furthermore, it offers limited real-time data and the updates may lag 12-24 hours.
- It will not be extremely beneficial for your healthcare practice if your market competitors use tools with live dashboards.
Pricing
The Freemium model of Rankscale costs more than $40 per month with pay-as-you-go credits for enterprises. It can play the role of a niche player for EU compliance teams, but not impactful for global campaigns.
8. BrandRank.ai
The is one of those generative engine optimization tools that combine AI monitoring with human ethical oversight. BrandRank is specifically designed to protect the brand reputation in AI-generated answers. It is mostly known for high-stakes reputation management. If your focus is to establish a strong reputation for your healthcare business against your industry rival’s AI search presence, this tool can help you.
Why BrandRank.ai Is Best for Healthcare Business?
This tool can offer a list of benefits for your healthcare practice as well. Check out the major ones below.
- The tool has managed Fortune 500 brands’ complex reputational risks.
- Industries with strict compliance needs, such as healthcare, can consider this tool to create content that is geo-optimized.
- BrandRank can spot 92% of PR risks in beta tests pre-ChatGPT leaks.
Disadvantages of BrandRank.ai
One of the major disadvantages you can experience with this GEO tool is its inability to match the real-time monitors like AI Monitor.
Pricing
The pricing is custom, but typically the subscription to BrandRank costs around $15k-$50k/month based on the brand footprint. If you can afford the pricing, then it can be proven as a gold standard reputation management tool for an exceptional AI search presence.
9. Nightwatch
It may seem like a repackaged SEO platform that impersonates a generative engine optimization solution as well. It can track keyword rankings and basic SERP data, but significantly lacks AI-era capabilities. So if you’re expecting multi-platform monitoring and sentiment analysis, this tool may not fulfill your requirements.
Why Nightwatch Should Be in Your Top List of GEO Tools for Healthcare?
Curious to know what Nighwatch can offer to your healthcare business’s AI presence? Check out the following advantages of this GEO tool.
- Healthcare startups can use this tool to ensure a steady flow of traffic.
- It can monitor Google rankings and track keywords. You can even get notified through this tool about new backlink opportunities and brand mentions.
- The interface of this tool is clean and helps you with Google Search Console integration.
Cons of Nightwatch
Now, let’s talk about the drawbacks of this GEO tool.
- It lacks the ability to track a variety of AI-driven platforms such as ChatGPT, Claude, and Bing AI.
- You can only track up to 250 keywords with Nightwatch. These limited facilities can make your struggle with the increasing online competition in the healthcare industry.
- This tool focuses on measuring domain authority when AI significantly affects your website traffic.
Pricing
The cost of this tool varies depending on the keywords you want to track. For example, you need to pay $39 per month for 250 keywords and $99 per month for 1000 keywords.
10. Otterly.ai
The 10th name in our list of generative engine optimization tools is Otterly.ai. Want basic insights into your healthcare practice’s AI search presence? If yes, then this one is a budget-friendly option for you. Those who require in-depth analysis may not benefit from it.
Why You Should Choose Otterly.ai?
There are a few significant reasons why healthcare providers can choose this GEO tool to meet their business goals.
- Otterly is ideal for those healthcare marketers who want to transform their online marketing strategy from search engine optimization to generative search engine optimization.
- The tool is user-friendly and easily monitors specific prompts.
- Beginner-friendly snapshots for quick reviews of AI search engine queries are another interesting feature of this tool that can boost your GEO efforts.
- You can convert your keywords into AI prompts with the help of Otterly.
- It also supplies AI prompt volume and growth trend data. You can also seek personalized healthcare marketing services to seamlessly handle the implications of this tool.
Cons of Otterly.ai
Let’s unveil some drawbacks of this tool as well. It will help you choose the right tool for your unique GEO requirements.
- Otterly often provides unreliable results. It frequently flags no overviews for many AI queries and these results are often proven incorrect when you test it manually.
- It has limited tracking abilities as it cannot track the AI agents that visit your healthcare website.
- The user interface is complicated, and you may struggle to navigate it properly.
Pricing
The pricing of this GEO tool is designed based on the different needs of the users. The Lite plan costs $29/month and the Standard plan costs $189 per month. Additionally, the Pro plan can cost $989 per month. Though the pricing is quite cost-effective for you, its reliability problems and limited facilities make it less suitable for those users who need comprehensive insights.
Conclusion
In today’s competitive digital scenario, it has become a necessity for healthcare businesses to build a strong presence in relevant AI search responses. Many service providers still may not prioritize this over search engine optimization. Though SEO can make your practice rank higher in search results, you must adapt to the emerging digital innovations to make your practice scalable. Generative engine optimization is a complex process, but certain tools can make it easier.
How to choose the most suitable GEO tool that can meet your requirements? Explore our list and learn more about the top 10 most beneficial generative engine optimization tools. You can learn about their advantages and drawbacks as well. Choose the most suitable tool and make an informed decision for your healthcare practice’s online growth.
