Plastic surgery is one of the most complex healthcare niches that requires effective promotion to spread awareness and educate the patients who genuinely seek such surgery services. Facebook ads for plastic surgeon help professionals establish a strong social media presence and make their practice reach a wider audience. Plastic surgery specialists must create personalized Facebook ad campaigns to promote their surgery services and acquire new patients in their clinic.
It is one of those complex medical industries that requires patients to take enough time to decide whether they want to undergo such surgeries or not. Then they research online for relevant information and reliable plastic surgery service providers. A research result has shown that nearly 90% of people use social media platforms to search for healthcare information. This statistic shows that every medical professional including plastic surgeons must have exceptional visibility on social media platforms like Facebook ads.
Patients who may consider plastic surgery services for themselves need to see the benefits, pricing, and many other factors before they select a specific surgery service that perfectly aligns with their requirements. Facebook offers a comprehensive platform for potential patients to search for relevant information and even learn more about plastic surgeons. Similarly, plastic surgeons can effectively utilize Facebook to market their expertise and build their brand awareness. It also helps them to connect with their prospective patients throughout their decision-making journey.
A reputed healthcare PPC agency can help you create Facebook ad campaigns tailored to your plastic surgery practice. Whether you are about to start from scratch or have already achieved a renowned name as a plastic surgeon in the medical industry, you must prioritize Facebook ads to promote your plastic surgery practice. We have provided you with a complete guide to create and manage Facebook ads for your plastic surgery practice. You’ll also get to learn about the proven strategies to grow a robust social media patient base. Let’s first understand Facebook ads for plastic surgery practice.
What Are Facebook Ads for Plastic Surgeons?
These are targeted advertisements that plastic surgeons can run on Facebook to reach their potential patients and grow the social media presence of their practice. Facebook ads for plastic surgeon require them to pay whenever someone clicks on their plastic surgery ad. These ads usually appear on Facebook feeds of users based on their healthcare needs, online activities, demographics, and even search queries. Plastic surgery professionals can attract patients through these ads, especially those who perfectly match their ideal patient profile.
Facebook ads allow plastic surgeons to expand their practice online and improve their brand awareness. These ads are one of the best ways to drive unparalled traffic to your plastic surgery website and generate valuable leads. The professionals can inform prospective patients about the benefits of their surgery services and acquire more new patients.
According to a study, the average conversion rate of healthcare Facebook ads is 11%. Plastic surgeons can convert the leads they achieve through engaging Facebook ads and ensure their revenue growth. With the recent popularity of social media platforms, Facebook has completely transformed the way healthcare businesses used to advertise their treatment service offerings online. Facebook with over 2 billion active users offers numerous meaningful opportunities for plastic surgeons to make their practice reach a broader audience.
Facebook ad campaigns have become an inevitable part of modern online marketing strategy that can immensely benefit a plastic surgery practice. It offers targeting features that plastic surgery experts can effectively utilize to make their expertise reach specific demographic factors like age, gender, location, and surgery preferences. It means that they can attract those who are in genuine need of these surgery services which significantly increases the chances of conversions.
4 Major Benefits of Facebook Ads for Plastic Surgeons
Facebook ads are quite cost-effective as compared to traditional advertising techniques. Plastic surgery ad offer specialists must know how to thrive on Facebook and utilize the power of social media. Platforms like Facebook have a great influence on plastic surgery marketing as they offer uncountable advertising benefits for professionals. They can more engagingly promote their expertise and encourage potential patients to choose their services.
The experts can stand out in today’s extremely competitive digital world with impactful Facebook ad strategies. It is no longer a choice for them to prioritise Facebook ad campaigns rather it has become a necessity to acquire more patients. Plastic surgeons can promote special service offers, share educational content, and effectively utilize the voices of their satisfied patients to acquire potential patients through visually appealing Facebook ads.
Check out the four key reasons why plastic surgery professionals must invest in Facebook ads.
1. Wider Audience Reach
Facebook has more than 2.8 billion users from all over the world. You will get to reach your practice to a wider patient market when you advertise your plastic surgery services on Facebook. This specific platform allows the practitioners to leverage the advantage of a broader audience reach.
Facebook ads are more likely to be mobile responsive which significantly increases their reach as nearly 52% of people use mobiles to search for healthcare information. Similarly, mobile users are a significant portion of the Facebook audience. Facebook ads quickly load on mobile screens and ensure they are seen by the right audience who actively seek plastic surgery services.
2. Targeted Advertising
The Facebook algorithm collects an enormous amount of user data and allows healthcare professionals including plastic surgeons use this information to reach their target patient market. They can even target a specific geographic location like their service area and attract patients who seek plastic surgery services in that specific location.
Additionally, they can target the patients who see the ad based on their geographic area and demographics like their agent, gender, and healthcare interests. Plastic surgery professionals can target audiences based on their lifestyle, medical history, and online activities.
3. Valuable Lead Generation
High-quality lead generation is one of the most significant benefits of Facebook ads for plastic surgeons. It requires the professional to create and share informative plastic surgery-related content. It will allow them to share information about special service offers like free consultations and increase patient engagement.
Furthermore, they can showcase their expertise as a credible and reliable healthcare resource. All these factors positively contribute to the unmatched lead generation for a plastic surgery practice. Practitioners can attract a significant amount fo qualified leads that are more likely to convert later and influence their potential patients’ decisions to schedule plastic surgery appointments.
4. Increased Traffic
Engaging Facebook ads encourages viewers to visit the plastic surgery website which significantly increases the website traffic. Plastic surgery professionals must know how to create well-organised Facebook ad campaigns to attract more traffic to specific website pages.
You can target plastic surgery advertisements based on the landing page of your special surgery service offers. These types of ads ensure that more patients feel interested in your plastic surgery services and visit the website to learn more about it. Enhanced website traffic significantly increases patient inquiries to a plastic surgery clinic.
How to Create Facebook Ads for Your Plastic Surgery Practice?
Plastic surgery experts can leverage all the above-mentioned benefits if they know how to create personalized Facebook ads to market their practice. The process requires the professionals to follow a few significant steps to create exceptional plastic surgery ads for Facebook. Here we have provided a comprehensive guide to Facebook ad creation. Let’s have a look.
1. Create a Facebook Ads Manager Account
It is the initial step a plastic surgeon needs to follow to create Facebook ads. They must create an account in the Facebook Ads Manager which is a powerful tool where they can create and manage their ads. Additionally, they can set up their Facebook ad budget and manage all the means of payments through this tool. They must create an account if they don’t have any previously or manage those accounts if exist. Facebook doesn’t allow to run ads from a personal account. Thus, they need to create a business account and follow the below-mentioned steps to create a Facebook ad manager account.
- Plastic surgeons create and sign in to their ‘Ad Account’. They can click on the ‘Request Access to an Ad Account’ if they already have an ad account.
- They will get to see some instructions on the screen after they sign in to their Facebook ad account. They must follow those instructions as they are significant to complete the setup.
- Plastic surgery experts need to fill up the setup page with all the correct information. After that, it will ask them to confirm the accuracy of their details. They need to provide their payment details and save the changes accordingly.
- Then they are ready to create and run their personalized Facebook ads. The platform allows them to create an ad campaign and customise it according to their unique needs. Facebook Ad Manager will also allow them to track their ad campaign’s performance.
2. Define Your Ad Campaign Goals
Plastic surgeons must have a clear ad campaign goal to achieve unparalled success with their promotions. Facebook ads for plastic surgeon help the professionals personalize their campaign and achieve their practice goals. A plastic surgery specialist who wants to achieve higher conversions with their ads can personalize the campaign to convert their prospects into paying patients. There are many social media advertising tools plastic surgeons can use to meet their ad campaign objectives.
They can choose an objective from the list Facebook Ad Manager provides. The list mostly includes eleven campaign goals like improved website traffic, quality lead generation, and enhanced brand visibility. The practitioners can choose to increase patient engagement and ad conversion rates. For example, Facebook Ad Manager requires the plastic surgeon to enter their website’s URL if they want to attract more visitors to their plastic surgery website.
3. Set the A/B Testing and Budget for Your Ad Campaign
A/B testing is extremely crucial for Facebook ad campaigns as it allows you to compare and experiment with two different versions of ads and understand what works best for their practice. Facebook Ad Manager enables you to set the A/B testing for your plastic surgery ad and decide the campaign budget as well. Your budget must suit your campaign goals and other unique requirements. Plastic surgeons can experiment with little budget to determine first what their target audience prefers.
This practice will help them control their ad spend and deliver what has more potential to convert the viewers into a loyal patient community. You can experiment with different ad formats, topics, and even ad structures to see what has driven more traffic and conversions. Similarly, A/B or split testing helps plastic surgery professionals tailor their Facebook ad campaigns based on their online advertising budget.
4. Target a Specific Audience Segment
You shouldn’t create your plastic surgery ad without any clear idea of your target patient market. You must understand first who you want to reach with your Facebook plastic surgery ads and what are their surgery interests, online behaviours, and other demographic factors. Facebook is one of those social media platforms that allow professionals to use their built-in audience targeting feature. This one helps the professionals target the patients in their existing database. They can reach specific genders, age groups, and even locations.
For example, a plastic surgeon is more likely to attract those individuals who want to enhance their physical appearance or are interested in plastic surgery procedures. Similarly, those individuals must be from a specific age group. Once you have identified these factors, you can personalize your ads specifically for these audiences. Otherwise you may lose your potential plastic surgery patients if your ad campaign is targeted to the wrong audience.
Thus it is extremely important to segment the audience based on their demographic and geographic factors. A study result has shown that 71% of consumers expect personalized interactions from businesses. This statistic shows that your personalized Facebook ads have more potential to attract new patients to your plastic surgery practice. Practitioners can even target local patients who seek plastic surgery services in their clinic’s location.
5. Craft Engaging Facebook Ad Copy
Now comes the most important step to create a Facebook ad for your plastic surgery practice. You must know how to craft engaging and compelling ad copies to promote your surgery service offerings. There are a variety of ad formats a plastic surgeon can choose. However, they must choose an ad format that seamlessly functions on every type of device and suits specific connection speeds. Facebook Ad Manager also allows you to choose a multi-image format so that you can decide how your plastic surgery ad will appear on different devices.
Three Major Types of Facebook Ad Formats
The following are some major types of Facebook ad formats that you can select to create Facebook ads for plastic surgeon.
Image Ads
This is an ad format that allows plastic surgeons to easily create Facebook ads. It is the easiest one to start their Facebook ad journey but this also has some conditions to ensure the maximum impact. Your image ad must convey similar to what you have mentioned on your landing page. If you have incorporated a call to action of ‘Sign Up’ in the landing page, you need to mention the same in your Facebook ad. It cannot be ‘Learn More’ or ‘Schedule An Appointment’ in your image ads. Similarly, they need to add ‘Download Now’ if it directs them to the landing page of your monthly newsletters.
Carousel Ads
You can display up to five images or videos in a carousel ad and you don’t need to spend any additional penny for it. These types of ads are more visually appealing and can offer more information about a specific topic. Plastic surgery patients can use the picture of their clinic, patients (with proper approval), and your surgery infrastructure. They can also provide essential information regarding the benefits the patients can leverage with your plastic surgery services. You need to ensure that each photo or video of your carousel ad has the same headline, description, website URL, and even the call-to-action.
Video Ads
Plastic surgeons can choose video ads if they cannot show their message through a single image. However, we suggest they not overuse video ads as they can be overwhelming sometimes for the audience as they may lose interest in your promotional content. They can share such video ads once in a while to maintain the uniqueness of their practice. The video must be of great quality and incorporate eye-catching visuals and easy-to-understand texts or audio.
Follow these below-mentioned tips to create a compelling ad copy to promote your plastic surgery expertise.
- Your ad copy needs to instantly grab the attention and make the viewers understand the ad’s intention.
- You need to discuss the pain points of your target patient market in the ad. This is crucial to generate their interest in your ad content as well as your plastic surgery service offerings.
- You can describe how your surgery services can solve various problems of the patients. Additionally, you must add a clear call to action in the copy to influence the viewer’s decision to take action. It can also instruct the ad viewers about what they should do to avail of your plastic surgery services.
- You should try to add engaging headlines and brief primary texts to your Facebook ad. Additionally, you need to add a compelling description to explain the topic of your ad.
- You can appeal to your client’s motivation to undergo plastic surgery like whether they want to look better or improve their confidence. Plastic surgeons can address the common fears of most individuals who want to seek a plastic surgery service like the risk factors and costs.
6. Incorporate Visually Appealing Images or Videos
High-quality visuals play a huge role in plastic surgery Facebook ads. The ad must be visually appealing enough to instantly grab the audience’s attention no matter how well you have conveyed your message through it. The graphics, photos, and other media elements must be of great quality and focused on the motivation to get plastic surgery or the common fears regarding the procedure.
We recommend plastic surgeons use real images and videos for their Facebook ads and avoid stock photos if possible as it can increase the authenticity of their practice and help you to attract more patients. They can also use before and post-surgery photos of their patients who have recently undergone plastic surgery at your clinic.
7. Create and Optimize a Landing Page
Your Facebook ad must direct the viewers to an engaging landing page that can increase their interest in your plastic surgery expertise. It shouldn’t be directed to the home page of your website as it can negatively impact your ad’s click-through rates, engagement, and conversions. The landing page messaging must be similar to what you have promised in your Facebook ads. It should align with your ad targeting and messaging and offer all the necessary information that your target patient market wants. Check out the expert tips to create exceptional landing pages of Facebook ads for plastic surgeon.
- You can add an overview of a specific plastic surgery procedure at your clinic through the landing page. Likewise, plastic surgeons can give introductions to their surgeons and provide before and post-surgery photos of their satisfied patients.
- They can talk about the common risks and fears related to various plastic surgery procedures. They can also provide a detailed overview of their surgery fees through a landing page.
- The landing page must include a strong call to action to encourage the visitors to book an appointment or sign up for your monthly content. You can add a form for the visitors to request them to provide their contact information.
- You can mention the different types of plastic surgery services you offer at your clinic, their costs, and the instructions to seek these services.
- The content of your landing page must be aligned with your specific ad campaign and its target audience.
8. Launch Your Facebook Ad Campaign
After all the above-mentioned crucial steps, now it’s time to launch your plastic surgery ads. Once you set the budget it will help you determine how much amount you can spend to run the ads daily, weekly, or monthly. You can also set a lifetime budget for your plastic surgery ads. Facebook Ads Manager allows you to select a specific schedule to run your ads. Plastic surgeons can conduct thorough research to decide the suitable hours for their ads. This practice will help them achieve a noticeable amount of reach and views for their plastic surgery ads.
Practitioners can experiment with various bidding options for their ads. They can bid on cost-per-click and cost-per-impression to appropriately optimize the ad campaign. This way they can increase the effectiveness of their promotional ads and acquire new patients.
9. Track Your Plastic Surgery Ad Performance
Now that you have already launched your Facebook ads you can track their performance to identify the areas of improvement and make essential changes in your Facebook ad strategy. You can examine which types of ads have performed really well for your plastic surgery practice and which have not. It also allows you to check which specific audience has watched your ads or which video ad performed the best among the others.
You can collect data insights that will help them create exceptional personality ads to enhance the impact. We suggest they track the ad click frequency, reach, and impressions. Additionally, you can monitor the likes and overall engagement of your plastic surgery advertisements. For video advertisements, plastic surgery experts can track their daily and hourly average views to assess their performance. It also enables you to identify the ad engagement increments and decrements along with actions like new appointment bookings and payment checkouts.
7 Proven Strategies to Maximise the Impacts of Your Plastic Surgery Facebook Ads
You must follow these steps to create conversion-friendly plastic surgery Facebook ads. You can perform the personalization of your ad campaigns and increase their effectiveness. Apart from the above-explained steps, plastic surgeons must implement certain impactful strategies to run tailored Facebook ads. Below we have discussed the seven most effective strategies of Facebook ads for plastic surgeons. Let’s have a look.
1. Attract the Audience with Educational Ad Content
Informative plastic surgery content has a special potential to attract more patients. Because individuals who want to undergo plastic surgery seek reliable information about the processes and their risk factors. Educational content helps the patient learn more about various plastic surgery procedures and make informed decisions. The potential patients can learn about the available plastic surgery treatments from which they can achieve numerous benefits.
Thus plastic surgeons must provide educational content through their Facebook advertisements about various plastic surgery procedures, their potential risk factors, and recovery time. This type of content helps you grow your practice’s exposure on Facebook and connect with the Facebook community. You can establish a loyal Facebook audience base and create a sense of trust in your potential patients with valuable plastic surgery-related information through these ads.
2. Conduct Detailed Keyword Research for Your Plastic Surgery Ads
Plastic surgery experts need to conduct thorough keyword research no matter whether they want to choose Google ads or Facebook ads to promote their practice. They must analyze the search terms their target audience uses the most to search online for plastic surgery related information. Effective keyword research will help them identify the demographics and geographic factors of their target patient market. The professionals can employ Facebook’s audience-targeting tools to reach the right audience with keyword-rich ad content.
The professionals can target location-based keywords like ‘best plastic surgeon in Noida’ or ‘cost-effective breast augmentation in New Delhi’ to reach their practice to a specific patient market. They can keep track of the relevant Facebook pages and groups to identify the keywords potential patients have mostly used. We suggest they choose long-tail keywords with less competition such as ‘top plastic surgery service near me’ as these keywords are easy to rank for.
Another expert tip from our end is to use negative keywords for Facebook advertisements to avoid irrelevant traffic. They can use keywords like ‘cheap’ or ‘free’ to ensure their ads have reached the right people who are genuinely interested to consider plastic surgery procedures. Practitioners can experiment with different keywords before they run Facebook ads to determine which keywords resonate with the target audience the most.
3. Consider Video Ads for Your Practice
A 2023 study has shown that 91% of businesses prefer to use engaging videos as an online marketing tool. The preference comes from the uncountable benefits individuals can leverage with promotional video content. Plastic surgeons can create 3-4 video ads monthly with unique and engaging plastic surgery content. Such videos can attract new patients and influence their decision to choose a specific plastic surgery practice.
The videos must be within 5 minutes, preferably 1-3 minutes as people mostly prefer short videos to learn about a topic quickly. Short-form video content can engage people as compared to lengthy explainer videos. Plastic surgery professionals can provide beneficial tips and recovery details through these video ads. Furthermore, you can share real videos to create a suitable environment of direct communication between the plastic surgery service provider and patients.
4. Utilize Retargeting for Your Ad Campaign
Facebook ads for plastic surgeons allow professionals to retarget patients who have not interacted with their plastic surgery practice. Practitioners can target individuals who have visited their website or engage with social media posts but have not signed up for their monthly newsletter or book an appointment. This practice helps plastic surgeons reach individuals who are quite familiar with plastic surgery services and have more chances to convert them into paying patients.
Plastic surgery experts need to install a Facebook Pixel on their website to set up the retargeting. These specific features also help them track the visitor’s behaviour on their website and show them relevant plastic surgery ads based on their site activities.
5. Create an Exciting Offer for Your Target Audience
You need to offer something unique through your Facebook advertisements which your competitors have not till now. You must create an exciting offer that can encourage your target audience to choose your plastic surgery services. We suggest plastic surgeons offer free consultations or exciting discounts to their potential patients. This increases not only patient engagement but also their chances to convert later. Such offers serve as powerful incentives to attract more new patients to your plastic surgery clinic and influence them to book a consultation.
You can advertise limited-time offers or discounts on your popular plastic surgery procedures to create a sense of urgency to schedule an appointment. The promotions must be easy to understand for the users and practitioners must include a clear call to action for them to avail of this offer. You can target these promotional ads to those users who have interacted with your practice previously but have not converted into a paying patient.
6. Make Your Facebook Ads Mobile-friendly
A research result showed that 94% of Facebook’s total ad revenue comes from mobile ads. Plastic surgeons need to create Facebook ads that seamlessly function on mobile devices as people are more likely to access Facebook on their mobiles than on desktops or laptops. Mobile-friendly advertisements can be another exceptional factor to improve the SEO (Search engine optimization) of a plastic surgery practice. However, practitioners can consider plastic surgeon SEO services to improve their search engine rankings.
Plastic surgery experts use short-form content which is more suitable to read on mobile devices. They can use larger fonts and vertically oriented videos that can seamlessly function on mobiles. Apart from this, they can create mobile-responsive landing pages for their Facebook ads.
7. Prioritize to Add Positive Patient Reviews
Plastic surgeons can promote their positive patient reviews through Facebook advertisements. These patient testimonials serve as social proof and encourage potential patients to choose their service offerings. Plastic surgeons can incorporate their patient reviews and ratings to improve Facebook ads. They can attractively feature their surgery success stories in the ad creatives to showcase the benefits a potential patient can achieve if they seek their plastic surgery services.
Plastic surgery ads with patient testimonials are a great way to show how your existing patients have benefited from your practice. Practitioners can attract local prospects and reach a wider audience with these positive reviews. However, plastic surgeons must get the proper approval from the patients before they use their reviews and ratings for promotional purposes. It ensures the prospect that they will choose a reliable medical resource if they seek a specific plastic surgery practice.
Plastic surgery professionals can request their satisfied patients to leave their genuine feedback and mention the satisfactory experience they have throughout the surgery procedure. Such real-life stories establish patient trust and confidence that they have made a great choice to achieve their desired physical appearance.
Conclusion
Facebook ads for plastic surgeons allow professionals to attractively advertise their service offerings and acquire more patients. Over the years, it has become a necessity for them to showcase their expertise on social media platforms to build a strong online patient base. Facebook has made it quite easier for plastic surgeons who want to establish a robust social media audience base. However, they need to follow certain steps to create personalized Facebook ads based on their ad campaign goals.
Similarly, they need to implement certain impactful Facebook ad strategies to increase the effectiveness of their advertisements. They can even ensure unparalleled patient engagement and conversions if they strategically implement these ideas. We hope that our proven tips and tricks will help you excel in creating exceptional and beneficial Facebook ads to promote your practice.
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