Content Marketing for Physicians: How to Educate and Engage Patients

In today’s rapidly shifting healthcare market, many physicians find themselves in a tough spot to establish a strong online presence and get noticed by target patients. This is where content marketing for physicians comes in.

Do you know, the global content marketing industry is expected to reach $107,540.6 million by 2026? This reflects the importance of content marketing in the healthcare industry.

With more and more patients turning to the internet to search for healthcare-related information, content marketing has become crucial than ever. To provide patients with authentic and educational content in a fun way, physicians must focus on content marketing.

If you are just starting out and have no idea how to use content marketing to acquire more patients, then this blog is for you. It will discuss what content marketing is, why physicians need it, types of content physicians must develop, and more. So, let’s get started.

What is Content Marketing for Physicians

Physician content marketing is a digital marketing strategy of developing and delivering engaging, valuable, and relevant content, such as blog posts, videos, social media posts, and email newsletters, to capture and retain patients by positioning the physician as a trustworthy source of health-related information.

Content marketing goes beyond direct advertising to foster credibility, enhance online visibility, and boost patient engagement by providing smart solutions to patient queries and concerns.

Why Content Marketing Matters for Physicians?

Content marketing can offer several benefits to physicians who are looking to successfully promote their services online and tap into a broader patient base. We have discussed some of the major benefits of content marketing below in detail.

1. Improves Brand Awareness

How are patients supposed to seek physical therapy from your practice if they have no idea about your products and services? If a physician’s practice does not present its products or services clearly to its patients, then they are missing out on a lot. 

When building a physician brand, developing relevant content on the products and services you offer can make all the difference by helping physicians enhance brand awareness. 

2. Establishes Thought Leadership

Thought leadership goes beyond what a person knows and how they use that knowledge. Physicians must share valuable insights on physical and mental health and highlight what makes their practice, products, and services stand out from others. 

Content marketing, particularly open discussions with other experienced physicians, can showcase a deeper level of thought leadership. A physician’s expertise and knowledge can come into light when they advise or inform patients about healthcare. 

3. Drive Social Media Traffic

With approximately 63.9% of the global population using social media, it has become one of the most crucial platforms for businesses, especially healthcare businesses. By leveraging social media platforms to educate patients about various diseases, symptoms, and treatments, physicians can not only enhance their online visibility but also foster trust among a larger group of patients. 

Sharing educational posts, such as healthcare tips to inform existing and new patients, can help physicians drive more social media traffic. 

4. Fosters trust with Patients

In the healthcare industry, trust is one of the most crucial factors for online success. Not a lot of individuals trust online businesses when it comes to healthcare.  This is why it is crucial to establish a deep-rooted trust between a patient and a provider. By sharing authentic and accurate healthcare information, physicians can build trust among patients. 

On the other hand, sharing inaccurate and false healthcare information can not only reduce patient trust but might also cause liability issues, leading to a negative online reputation. 

5. Enhances SEO Visibility

Search engine optimization is a crucial part of content marketing. Successful content marketing can heavily enhance SEO visibility. How? By developing long-form content, physicians can not only make their patients spend more time on their website but also reduce bounce rates, which might push their website or content higher up in the search results. 

This can make your physician practice more accessible when someone searches for terms such as “emergency general physicians near me.” SEO visibility is crucial for driving in new patients and making your website more accessible to patients who are looking for physician services.  

Types of Content Physicians Must Develop

Now that we have discussed the benefits of content marketing, let us look into the types of content physicians can create to ensure content marketing success.

1. Patient Success Stories

Patients’ success stories are one of the most crucial aspects of effective content marketing for physicians. Do you have an engaging patient success story that can encourage others to take up your services? If you do, try including them in your patient testimonials in your most important content marketing campaign. According to a survey by Vocal Video, 72 percent of marketers agree that to have achieved an ROI of 50-500% from testimonial videos. 

Sharing a patient’s positive experience with your physician practice can not only motivate other patients to try out your services but also foster trust among potential patients. 

Physicians can create patient success stories or video testimonials (with prior permission from patients) of satisfied patients sharing their experience with your practice and how you stand out from other physicians. These are great content marketing strategies that can be included in web pages or posted on social media platforms, helping you drive more traffic and boost brand credibility. 

2. Informative Blog Posts

By developing interactive blog posts, physicians can not only reach a broader audience but also resonate with the existing ones. Think, what does your clinic specialize in? You should create content based on the services your practice is best known for and what you can contribute to enhance the lives of your existing as well as prospective patients. 

Creating educational blog posts can allow physicians to position themselves as thought leader in the healthcare industry. Your blog page offers you a platform to explain the medical conditions you treat, procedures that can help patients, as well as share tips on lifestyle. Your content strategy must showcase the value that your physician practice offers to better the lives of people. 

Contemplate your target audience and identify what content would align best with them. Physicians must develop high-quality content that not only contains chunks of paragraphs but also offers valuable advice and information.  

Here is a quick guide on how physicians can write blog posts that are not only informative but also compelling to visitors: 

• Choose a Topic Your Audience is Interested in: Physicians must select a topic that they have expertise in and that their target audience is interested in. 
• Conduct Thorough Research: After you are done selecting a topic, you must collect information from credible sources to guarantee depth and accuracy. 
• Sketch an Outline: When creating high-quality blog posts for your physician practice, you must first make sure to structure the outline of your post with an engaging heading and clear sections using headings and subheadings. 
• Write a Powerful Introduction: The introduction part of your blog is what will make your patients scroll more and read your content, so keep it brief but compelling. Introduce the topic and give a short and clear preview of what the article will discuss. 
• Develop the Body Content: A lot of people find healthcare a boring topic. So, it is not easy for physicians to make patients notice their content. In order to captivate patients’ attention, you must present information in a logical but engaging manner so that it does not bore your patients. By breaking down complex concepts into simple step-by-step guides using bullets and numbered lists, physicians can make their content easily understandable and engaging for visitors. 
• Add FAQs: Physicians must add an FAQ section to directly answer frequently asked questions or provide a concluding summary. 
• Optimize your Blog Posts for SEO: If you want your content to get noticed by a wider audience, you must optimize your content for search engine optimization. In order to do this, physicians must include a powerful, keyword-rich title and meta description. Furthermore, physicians must implement keywords naturally throughout the content, especially in headings and the first few sentences. 
• Review and Edit: Lastly, physicians must check for grammar, clarity, and spelling errors before publishing the blog post. 

3. Educational Video Tutorials

Video tutorials have been on the rise lately. In fact, 83% of people prefer watching a video rather than accessing informational or instructional content through text or audio. 

In the highly competitive healthcare market, creating video testimonials can help physicians stand out from the others. 

Do you know what makes content marketing unique? It can be repurposed on various marketing platforms. From social media posts to email newsletters and even your website, content tutorials are both multipurpose and insightful. 

Now you must be wondering what type of medical video content should your physician clinic produce? Well, you must develop video tutorials explaining certain medical procedures you offer or tips after surgery to keep your audience engaged. 

Here are some video tutorial ideas that physicians can develop to maximize engagement:

• Content Explanation Videos: Physicians must clearly explain or break down complex medical treatments, such as heart diseases or diabetes, and present them in a more simplified and visualized manner to make them easily understandable for patients. 
• “How-to” Videos: Physicians can create video tutorials on step-by-step guides for new techniques, complex procedures, or using a new medical device to engage more patients. 
• Surgical Videos: Believe it or not, surgical videos can be great for building trust among potential patients. By developing surgical procedures, physicians can educate patients about a specific treatment. 
• Case-Based Learning: Case-based content is a crucial element of effective content marketing for physicians. Walk your patients through a complex and unusual clinical case, showcasing all the findings, patient history, and management strategy to promote critical thinking.
• “Meet the Doctor” Videos: Physicians can incorporate a simple interview-style video content introducing a new physician, their medical expertise, and specialty can help establish trust among potential patients.
• Pre or Post-Treatment Care: This approach often gets ignored by a lot of healthcare businesses. However, it is a very crucial step. Inform your patients about a certain medical procedure, surgery, or recovery care they need to take after undergoing a treatment. By doing this, you can reduce the anxiety of patients, making them remember your practice for a long time.

Physicians can post video tutorials on platforms such as YouTube and Facebook to create maximum impact. 

4. Engaging Quizzes

Physicians must get their patients involved by developing quizzes to effectively engage with their patients. Healthcare is a sensitive topic, so you must make sure your quizzes are fun but not disrespectful. You must put special focus on health and wellness and present them in an engaging manner so that more and more patients interact with them.

When creating quizzes for content marketing, physicians must stick to the value that their practice offers. Your main aim must be to inform patients of complex medical procedures, but in a fun way.

5. Visual Content and Infographics

Although you can explain the nitty-gritty of what your practice is about in a blog post, one factor that heavily contributes to a powerful healthcare content strategy is presenting complex medical concepts in a simplified way. They can do this by creating catchy infographics.

When developing infographics, physicians must remember that no person can digest so much information at the same time. Your infographics must focus on offering relevant information to elevate your business’s value. On the other hand, you cannot create infographics that provide no meaning, as this would confuse patients who will struggle to figure out what you are trying to share.

When developing infographics, physicians must maintain a perfect balance between keeping it informative and interesting at the same time.

6. Ebooks and Guides

An effective way to position yourself as a thought leader that people can trust and rely on is by developing engaging e-books and guides. Your e-book can be a more thorough version of the topics you share through your blog articles. This content marketing strategy is crucial as it can help physicians encourage more patients to engage with your practice and strengthen your expertise in the healthcare field.

Now you must be wondering what topics you must focus on when developing e-books or guides. Well, you can use health topics that target audiences focus on, for example, “10 Tips to Combat Diabetes,” or “12 Critical ICU Mistakes to Avoid.”

While you have the option to sell e-books to drive revenue, it would be a better option to offer these resources to your patients for free, because this way you can attract audiences and convert them into loyal patients.   

7. Webinars and Live Q&A Sessions

Your physician practice must host webinars and live Q&A sessions to engage with patients on a more intimate level. These approaches are very effective in keeping your current audience base hooked as well as attracting more potential patients.  

Not only that, live Q&A sessions can allow you to address the concerns of your audience, building trust and confidence. Physicians can start by going live on social media platforms such as Facebook or Instagram to engage with their audience in real-time. 

However, when hosting a live session, physicians must make sure they spread the word as much as possible. You can do this by posting the live session on social media, sending emails, or informing your network via SMS. Remember, the more people are aware of your webinars and live sessions, the better, as it can offer a golden opportunity to boost your brand awareness. 

8. Podcasts

A podcast is a great platform that physicians can leverage to discuss crucial health-related topics and interview industry leaders. By starting a healthcare-focused podcast on your own or being featured as a guest on other health-related podcasts, physicians can not only position themselves as a credible and reliable source but also gain recognition from a wider audience. 

Nowadays, podcasts are considered one of the biggest factors for gaining popularity. Data from Spotify Advertising shows a year-over-year increase of 123% for streams of health-related podcasts. They are an excellent way to offer educational and valuable information. 

9. Email Newsletters

These are crucial elements of content marketing for physicians. For email newsletters, you do not have to work very hard. Physicians can turn their blog posts into valuable content for email newsletters. Sending out regular newsletters with healthcare tips, recovery guides, sharing healthcare news, and updates can help them keep their subscribers engaged and informed. 

Now, you might think, “Why do I need to send newsletters if I already have a blog page?” The answer is simple: Newsletters can help keep your physician clinic at the top of mind of your audience and bolster your online presence.  

Moreover, an email newsletter is a great way to enhance your website’s organic traffic. Physicians can repurpose their content in various formats, as it can improve their content marketing strategy to a great extent. Besides keeping your audience informed about your clinic, you must also encourage them to subscribe to your newsletters so that they can stay ahead of the latest healthcare insights and trends. 

10. Guest Blogging

As medical professionals, you have an incredible opportunity to utilize the network you have built throughout your career. Whether you are attending a healthcare-related conference or participating in a professional association meeting, your potential to connect with a wider audience beyond your website and social media platforms is a great advantage. 

Guest posting allows physicians to leverage their professional trust and authority by contributing valuable content, such as articles, blogs, and press releases, to authoritative sites within their niche. These posts often include links that guide readers to relevant pages on your own website. For example, as a physician, if you write an article on “Best treatments for managing hypertension,” you could link it to the cardiology service page of your website. These external linkings, which are known as backlinks, can play a major role in enhancing your site’s SEO and online visibility. 

Top Elements of an Effective Content Marketing Strategy

Want to ace your medical practice’s content game? Here are 6 top elements that will transform your healthcare marketing from regular to remarkable, helping you to successfully engage, inform, and expand your practice. 

1. Set Clear Goals

First things first, to create a successful content marketing strategy, you need to understand what you are willing to achieve with your content. 

Are you looking to boost your brand awareness? Generate high-quality leads? Or maybe enhance patient experience? 

When you define the goals and objectives you wish to achieve through your content, everything else falls in place. So, if you are not sure whether you must include a certain type of content in your strategy or not, you can consider your goal and determine if the content type will lead you in the right direction. 

2. Know your Target Audience

Once you have a clear idea of what you want to achieve, you need to determine what type of audience you are willing to target and what they are looking for. To understand this, physicians can develop detailed customer personas based on challenges, demographics, and goals to develop content that perfectly resonates with their target audience. 

Here are certain things physicians must consider when determining their target audience:

• Health conditions  
• Age ranges 
• Particular interest in medicine 
• Location 
• Patterns of online behavior

3. Content Analysis

When doing content marketing for physicians, it is crucial to analyze your content. Once you are done determining the type of audience you want to target, it is time for you to reevaluate your existing content to figure out what is working and what is not. 

This approach will help you, physicians, to identify gaps and opportunities for content. For effective content analysis, you need to figure out:

• The type of content and topics that are already working well for you 
• Type the type of content and topics that are not receiving much attention 
• The content gaps and opportunities you have discovered. 

4. Content Type and Channel

Next, healthcare marketers need to decide the type of content they want to create (e.g., blog posts, videos, infographics) and the channels through which they want to distribute their content (e.g., website, socials, email). 

Choose content types and channels based on the preferences of your target audience and where they spend the majority of their time online. Physicians must consider experimenting with various channels and content formats to see which one is working the best before choosing their ideal marketing mix. 

5. Keyword Research

Keyword research is another crucial aspect of content marketing. Choosing the right keyword is crucial if you want your content to reach the right audience. By identifying the right keywords for your physician practice, you can optimize your online content, enhance your social media engagement, and drive more organic traffic to your website. 

Here are some of the crucial elements that physicians must focus on when performing keyword research:

• Keywords specific to medical conditions 
• Searches for treatment procedures similar to the ones you offer
• Terms related to disease symptoms you treat
• Queries on local healthcare 
• Long-tail keywords for medicine 

6. Content Creation

Now that you are clear about your goals, target audience, type of content you need to create, and channels where you want to distribute it, you need to start developing your content now. Physicians must create content that is not only engaging but also valuable for their target patients.

You can leverage patient success stories and guest blogging, or even repurpose existing content. Physicians must stay updated on trends to make sure their audience effectively consumes content.

Physician practices must develop content that:

• Accurately answers frequently asked medical queries
• Provides more information on preventive care
• Easily explains complex medical procedures
• Offers lifestyle and health advice
• Resolves common patient concerns

Top 4 Best SEO Practices to Excel in Content Marketing

Focusing solely on content marketing and completely skipping Search Engine Optimization might lead to higher bounce rates and lower visibility in the search engine results pages. So, here are some of the best SEO practices you can implement in order to nail your content marketing game.

1. Keyword Research

The first and most important step of successful SEO is thorough keyword research. It allows physicians to precisely understand and align with the specific queries of their potential patients. This process includes identifying high-volume and long-tail keywords that reflect the specific services you offer.

When performing keyword research for your content, you must consider the medical procedures you offer, the symptoms of illness you treat, and location-based searches. Optimizing your content with these keywords can not only help you rank higher in the search engines but also reach the right patients who are looking for your services or treatments.

Effective keyword research is essential for successful content marketing for physicians. Selecting keywords that are not relevant to your service or practice can lead to a waste of time and money, low-quality traffic, and poor search engine rankings, as they do not align with your content or audience.

Quick tips for physicians to select the right keywords for their content:

• Identify your target audience: Identify the specific patient demographics and medical services the patients are looking for. This will help narrow down keywords that are most relevant to your target audience.
• Conceptualize Keyword Ideas: Physicians must brainstorm phrases and keywords that potential patients are likely to use to search for their practice. This can include medical symptoms, geographic locations, and medical procedures.
• Implement Keyword Research Tools: You can implement keyword research tools such as SEMrush, Ahrefs, and Google Keyword Planner to determine the search volume and competition of the keywords.
• Assess User Intent: Make sure to identify the search intent behind the keywords that potential patients are using to search for physician services. Are they casually searching to get information, or are they searching to schedule an appointment?
• Choose the Most Relevant Keywords: Physicians can leverage the data and insights from the keyword research tools to choose the most effective keywords for their practice. This might include both long-tail and short-tail keywords specific to your services, physical location, and target audience.

2. On-page SEO

To effectively integrate SEO into your content strategy, you need to be a champion at on-page SEO. If you want to rank your content higher in the search results, you need to work on your technical aspects.

On-page SEO includes optimizing your content’s meta titles, descriptions, headings, and alt texts of your content’s images. Optimizing these aspects is crucial if you want to rank your content in a prominent position in the search results and drive more organic traffic.

• Meta Tags: Meta tags include meta titles and meta descriptions that inform the search engines and viewers what the content is about and what they can expect in it.
• Headers: Header tags such as H1, H2, and H3 can help to organize the content, making it look more engaging and approachable for search engines.
• Image Alt Text: This is a short and descriptive text that effectively conveys an image’s purpose and content for the audience as well as search engines.

3. Local SEO

Local SEO is a vital aspect of search engine optimization. To optimize content for local SEO, physicians can develop local content by including local keywords and building local backlinks. Make sure your NAP (Name, Address, and Phone Number) information is consistent across the web. Here are some of the key strategies for optimizing your content for local SEO.

• Optimize your Google Business Profile: Physicians can rank higher on search engines by optimizing their GMB content, such as title and description, with local keywords. For example, physicians can implement local keywords such as “best physician in Orlando” instead of “best pizza” in their Google Business Profile content to rank higher in local searches.
• Local Directories: To rank your content for local keywords, another effective way is to optimize the content of local directories with local keywords. Physicians must ensure NAP (Name, Address, Phone Number) consistency across all listings and develop a local keyword-rich and detailed business description to guarantee maximum impact.

4. Internal and External Linking

Internal and External linking heavily contribute to effective SEO; this is why they are crucial for effective content marketing for physicians. Optimizing the content of external and internal linkings can help physicians rank their content and website higher in the search engines.

To optimize the content of your external and internal links for SEO, physicians must use descriptive anchor text with their target keywords and ensure their links are relevant and natural.

Integrating the above-mentioned SEO practices into your content marketing strategy can be very helpful, as it can help reach your content to the right audience and rank for the right keywords. However, integrating SEO with content is not as easy as it sounds. If you are a new healthcare provider just starting out and finding all of this a bit challenging, partnering with a content marketing expert can be a smart choice.

Measuring the Success of Your Content Marketing Efforts

Content marketing is not a set-it-and-forget-about-it strategy; physicians must measure its effectiveness to determine what is working and what is not. To measure the success of your content marketing efforts, you must track some key performance indicators:

1. Traffic Metrics

This is the most crucial aspect of a content analysis, offering insights into how many people are visiting your website and how they are engaging with your content. Key metrics include:

• Page Views: The total number of times your content was viewed by visitors. High page views can signify that content is good and audiences are engaging with it.
• Unique Visitors: This metric can help physicians determine the expansion of their audience by counting how many different people are visiting their website.
• Organic Search Rankings: Physicians must track their position in the search results for target keywords to determine visibility.
• Impressions and Reach: Especially on social media platforms, tracking these metrics can help physicians know how many people are viewing their content.
• Click-through Rate: Measure the percentage of people who are clicking on your link after seeing it. It indicates compelling CTAs and content relevance.

2. Engagement Metrics

• Time on Page: Measuring this metric is crucial for physicians, as it can showcase the amount of time audiences are spending on your website and engaging with your content.
• Bounce Rates: Bounce rate signifies the number of people leaving your website after viewing only one page. A high bounce rate indicates that your content is not meeting the expectations of your target audience.
• Social Engagement: Physicians must look beyond likes and track shares, comments, mentions, retweets, and overall sentiments of interactions to see how audiences are engaging with your content on social media.
• Backlink Profile: The quality and quantity of external links linking to your content can enhance search engine rankings and credibility.

3. Conversion and Leads

• Conversion Rate: Medical practices must measure the percentage of visitors who have completed a desired action, like filling out a contact form or scheduling an appointment
• Lead Generation: Healthcare organizations must track the number of leads generated from their content and identify which channels are the most effective.
• Email Signups: To track growth in your subscriber list, monitoring this metric is a must.

Common Content Marketing Mistakes Physicians Must Avoid

If not done right, content marketing for physicians can lead to wasted resources and a poor brand reputation. Imagine creating piles of content that go ignored or make your physician practice look out of touch or slow. It’s a nightmare for every business.

If you are publishing content regularly, but all of them are going unnoticed, then you must be doing something wrong. Here are 7 common content marketing mistakes that you should watch out for.

1. Not Knowing Your Audience

Content marketing is a great way to directly communicate with both target as well as existing patients. If you do not have a clear idea of who you are trying to reach or what their preferences are, you will not be able to give them what they are looking for.

Rather than focusing on providing a generic message, your content should be personalized for the patients you are trying to reach, identifying their interests and demands and offering helpful information that positions your business as a trusted source in the market.

2. Prioritizing Quality over Quantity

When writing content for your physician practice, word count should not be your priority. Your articles, blogs, and PRs should not be too lengthy but must be of high quality for target patients. High-quality content generates 9.5% more leads than low-quality content.

A longer content does not mean it’s better. Physicians must develop content that is helpful, easy to read, and to the point so that it does not bore the target patients and drive them away. In order to develop high-quality content, physicians must focus on E-E-A-T (Experience, Expertise, Authotitativeness, Trustworthiness).

3. Being Too Salesly

The main goal of your content marketing strategy should not be to advertise your services and treatments. Rather, it should add value to their lives. This will make your physician practice at the top of their mind and consider your business as a trustworthy source.

Avoid promoting your practice and determine what your potential customers are expecting from you, and develop content that not only aligns with their interests but also addresses their concerns. Offering them valuable information and fresh insights can help physicians establish their practice as a brand they will return to when they consider taking up a physician service.

4. Turning a Blind Eye on Readability

When you know who your audience is and the type of content you need to develop for them, physicians must now develop content that is not only informative but also easily readable for audiences. Readability is the metric that tells how understandable your content is.

If you have the ability to know how to make content readable to a wide range of people in your audience is crucial. The more readable your content is, the more engagement it is likely to receive.

5. Writing Low-Quality AI Content

The main aim of content marketing is to position your physician practice as a thought leader. With the rising popularity of AI tools, more and more healthcare practices are implementing these tools to write content for their websites and social media.

Although AI can make the content development process more seamless, AI-generated content often lacks human touch, is low in quality, and offers factually incorrect information. As we have discussed earlier, healthcare is quite a sensitive topic, and when you are writing content for it, it needs to be empathetic.

So, physicians must develop well-researched, insightful, high-quality content that perfectly aligns with prospective patients.

6. Keyword Stuffing 

Keyword stuffing is a black-hat SEO technique where a webpage is unnaturally infested with keywords to try to boost its search engine rankings. Keyword stuffing is a bad practice that can make content sound unnatural and irrelevant, and can negatively impact your SEO.

When creating content, physicians must avoid this practice and focus on creating people-first content and responding to search intent by incorporating keywords naturally and developing meaningful and valuable content for their audiences.

7. Not Having a Proper Content Calendar

Without a well-structured content calendar, content creation becomes aimless, as it can lead to inconsistent posting, wasted resources, and the inability to establish an audience’s trust, which is vital for the success of your physician practice. 

A content calendar can help you plan your content around specific goals, audience needs, and major industry trends or healthcare awareness events. Without this roadmap, your content will end up being too generic, irrelevant, and overly promotional. 

Furthermore, managing a physician clinic is quite hectic; creating a content calendar to plan the content strategy of the whole month in advance can help physicians focus on offering high-quality medical care to their patients while not having to compromise on regular content posting. 

Wrapping Up

In a world where the Internet is flooded with misinformation, physicians can take the lead to provide well-researched and credible information to their audience. By leveraging content marketing for physicians, they can not only position their practice as a trusted source in the market but also attract more organic traffic to their website and developing high-quality, engaging, and informative blog posts, patient success stories, quizzes, and email newsletters, physician practices can enhance their brand awareness.

By following the SEO best practices mentioned above, physicians can not only enhance their search engine rankings but also distribute their content to the right audiences. However, physicians must be very cautious when doing content marketing, as a single wrong turn can negatively impact their online image. To avoid the common content marketing mistakes and present your content in front of the right audience, you can partner with a professional physician marketing expert who offers personalized content marketing services.