Ayur Healthcare’s SEO Case Study

About

Beginning its journey in 2017, Ayur Healthcare was established as the premier Ayurvedic clinic in Sydney, New South Wales, Australia. They specifically focus on Ayurvedic primary care, homeopathy and Panchakarma therapies which give a complete view of health care.

The highly skilled professionals in the clinic are committed to providing holistic care that involves more than just the physical well-being of patients. Here is a chance to undergo natural healing, regeneration and transformation of the mind and body. 

Through the help of their seasoned therapists and yoga trainers, Ayur Healthcare gives personalized advice on how one can achieve balance and a proper state of health in the body.

The Challenge

Ayur Healthcare had difficulties in pharmaceutical marketing although they offered high-quality Ayurvedic treatments. Being overpowered by conventional medicine, it became hard for the clinic to communicate effectively the advantages of their natural remedies and treatments. 

Consequently, they were not able to attract new clients or establish themselves well enough among other competitors within the Sydney healthcare industry.

When We Started

For Ayur Healthcare’s pharmaceutical promotional challenges, Medicinal Marketing created a strategic solution that is very specific to it. Aiming at understanding the clinic’s present marketing activities as well as its target market, our strategy kicked off with a detailed overview.

We found some important areas to improve, which have been targeted for inclusion into the Ayurvedic treatment centre marketing strategy geared towards the Western market

To achieve our goals, we created educational material that simply explained Ayurvedic methods of healing and addressed various health issues. Blog posts, videos, and infographics that explained the scientific foundation of Ayurveda and its role in connection to conventional medicine were presently being done.

We also did a custom digital marketing campaign that utilized optimization for search engines and marketing through social media to boost the online visibility of Ayur Healthcare. This campaign aimed at highlighting patient success stories while showing how Ayurvedic treatments can help with common healthcare problems.

The Results

Ayur Healthcare recorded a substantial upsurge in its market presence after actualizing our pharmaceutical marketing strategy. Following its reception, the clinic has experienced a rise in the number of patients seeking information about the facility and some attributed this to its educational content on alternative medicine.

Higher engagement and more website traffic resulted from enhanced visibility online. This led Ayur Healthcare to get more people following them on social media who were health conscious and wanted natural ways of getting healed.

Clinics actually recorded more consultations among new patients, with much understanding and appreciation of Ayurvedic medicine shown by people. By using targeted marketing, they have managed to position Ayur Healthcare as a trusted brand in alternative therapy in Sydney.

The tailored approach we took with the pharmaceutical marketing worked excellently by bridging the gap between traditional Ayurvedic practices and modern healthcare expectations and that is the main reason why Ayur healthcare is successful in the competitive Australian healthcare market.